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IAAPA Virtual Conference: EMEA and APAC


Event Type: Education
Venue: Online
Member Price:  $149 | Nonmember Price: $599
Credit Hour(s): 15


This September, we are bringing the IAAPA classroom to you. With so much invaluable peer-to-peer expertise sharing, this new, innovative education platform allows you to virtually gather while strengthening your leadership. Our education team specifically tailored and hand-picked timely topics around marketing, leadership, and operations as key skillset areas for success.

Without moving away from your desk, take part in IAAPA Virtual Conference: EMEA and APAC. Hear from leading cross-industry thought experts and speakers and network with peers. Visit and explore behind the scenes and ask questions. All online, right at your fingertips.


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3 Keynotes | 12 Education Sessions | 3 Virtual EDUTours | 3 Networking Roundtables

Total: 21 Sessions


Please note that the agenda is subject to change.




Day 1 (Tue 22 Sept 2020) 

Day 2 (Wed 23 Sept 2020) 

Day 3 (Thu 24 Sept 2020) 




Leadership & Team Management 


Attractions Operations 





(to be announced) 

Keynote by David Lämmel

David Lämmel, Director of Marketing, Sales & Digital, Europa-Park


(to be announced) 




Leading an Organization Through Change

Andreas Andersen, President and CEO, Liseberg


(to be announced) 

Limiting Attendance Numbers: How to Find Balance Between Capacity and the Guest Experience  

Lukas Metzger, Head of Park Operations, Europa-Park
(More speakers to be announced)




Leading with Significance: Developing the Most Effective Leadership Skills

Shawn Welch, Chief Equipping Officer, the Shawn Welch Company

Better Together: How Interbranch Cooperation Can Lead to Innovation During Challenging Times

Stephanie Schaub, CEO, Chocoversum
(More speakers to be announced)


(to be announced) 




Providing Continuous Leadership at an Ever-Changing Attraction

Ali Alsuwaidi, COO, Global Village

Session by Eddie Newquist

Eddie Newquist, Partner and Creative Executive, MinaLima Los Angeles

The Importance of Operating Attractions in a Socially and Culturally Responsible Way  

Ville Aaressuo, Development Director, Särkäniemi
(More speakers to be announced)




Session by Mario and Cynthia Mamon

Mario and Cynthia Mamon, Founders and Presidents, Enchanted Kingdom

Getting Found Online: Today and Tomorrow

John Collins, Chief Strategy Officer, Theme Park Holding Ltd.

Session on Retail Operations

Brad Loxley, Chief Operating Officer, Sun World Holding Vietnam
(More speakers to be announced)




Virtual EDUTour: Empowering Your Staff - Practical Examples From Linnanmäki

Pia Adlivankin, Managing Director, Linnanmäki

Virtual EDUTour: The Art of Going Viral at Walibi Holland

Marc Guffens, Director Marketing & Sales, Walibi Holland

Virtual EDUTour

(to be announced) 




Networking Roundtable on Leadership

Networking Roundtable on Marketing

Networking Roundtable on Operations








Leading to success  

Strong leadership is key in times of change. Thanks to IAAPA Virtual Conference: EMEA and APAC, you will be able to: 

  • Be part of top industry leaders’ online classroom and exchange forum 
  • Elevate your thinking and skills to new levels thanks to content specifically tailored to senior leaders 
  • Discover perspectives in the APAC and EMEA regions  
  • View behind the scenes and best practices from industry peers via virtual tours  

Furthering your knowledge is the best tool to face situations of change, and there’s no better way to do it than alongside international experts with vast experience in operations and leadership. 

Variety of online formats  

Three days full of inspiration and creativity aimed at senior industry professionals – whether you’re leading an attraction or a manufacturer or supplier company. We will deliver a fully packed programme combining keynote sessions, virtual EDUTours, and roundtable sessions. You may choose whether to attend the full schedule or join specific topics that fit around your busy agenda. 

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What is IAAPA Virtual Conference? 

IAAPA Virtual Conference is a new online education event for the global attractions community to come together and take part in programs in their respective regional time zones. Two innovative events are taking place: IAAPA Virtual Conference: The Americas, Sept. 2-3, and IAAPA Virtual Conference: EMEA and APAC, Sept. 22-24. 

Will participation in IAAPA Virtual Conference: EMEA and APAC count toward my IAAPA Certification? 

Yes, by attending IAAPA Virtual Conference: EMEA and APAC, you can gain 15 credit hours, allowing you to fast-track toward your IAAPA Certification by simply joining us at the virtual event.  

In what format will IAAPA Virtual Conference: EMEA and APAC be delivered, and how many education sessions will be offered?  

During the three-day virtual event there will be over 20 live sessions available for all participants. The event will include education sessions and keynotes, virtual EDUTours, and roundtable discussions. If you are a registered attendee, simply follow access details provided via email. 

Will I be able to access the education content on-demand?  

Yes, most of the sessions will be available on-demand for a limited time once the conference concludes and are free of charge for all attendees. 

Can I attend IAAPA Virtual Conference: EMEA and APAC from any country?  

You can attend IAAPA Virtual Conference: EMEA and APAC if your country allows the use of VoIP services like Zoom or RingCentral. A list of countries blocking these services is available here. Also, make sure to take note of the timing of the conference and your local time. 

Sponsorship opportunities

Limited sponsorship opportunities for this exclusive event are NOW AVAILABLE. Now is your chance to support the industry and spotlight your company. For more information, download the Virtual Conference Sponsorship Prospectus here. To inquire, or for further details, contact Emily Popovich, Director of Global Sponsorships: +1 703 850 4115 or [email protected]