Designing Attractions in China (Delivered in Chinese)
1-2 p.m. China Standard Time (CST)
What makes an outstanding attraction in China? What are the challenges and advice facing the post-covid times? Join our discussion as we explore and discuss what it means to design world class, unique attractions in China. From local domestic attractions to internationally focused projects, hear what our speakers have to say about implementing technology, IP and culture into attraction designs and what challenges, considerations, opportunities and advices are needed to meet the “new normal”, post-covid times. Our discussion will conclude by offering tips and tricks of the career to the next generation of our industry. A question and answer session will follow the webinar.
In 2016, I changed my career and entered the cultural and tourism technology industry, where I was responsible for early communication and project docking and implementing. I am good at all kinds of cultural tourism projects: non-powered amusement facilities, science and technology interactive exhibition items, indoor parent-child amusement park, immersive cinema, etc. I am responsible for the overall communication and control of the whole industrial chain from concept design to project construction, which is not limited to a single link of the project. I have been involved in many projects to track and control the early and late teams to ensure that the client's intention will not deviate from the theme throughout the project. Expertise: I have good communication skills on projects. I am familiar with project process and solving project development difficulties.
As Business Development Director of Thinkwell Asia, Fang Fang is responsible for business development and strategic cooperation in Asia market, focusing on creating unique themed entertainment experience through theme park/resort, snow park, Family Entertainment Center, Brand Experience Center, etc. Fang Fang has 10 years of experience in location-based entertainment industry, where she holds roles in business development and project management with leading developer & operator, design firm, and ride vendor. She has keen insights on the development and challenges in China market. Prior to working for Thinkwell, she worked for OCT, and INTAMIN Rides.
Sophie Liu is based in Shanghai and is responsible for overall marketing strategy and new business development in Asia. Previously, Sophie worked for BRC Imagination Arts and Premier Rides as the head of marketing and communication at Center of American States, where she was responsible for branding of all entertainment related projects including themed entertainment projects in China. One of her biggest achievements is accomplishing the ‘Amazing Shanghai’ week held at Rockefeller Center in New York, where she worked hand in hand with Shanghai Government, Tishman Speyer and agencies to promote the city of Shanghai’s image to over 350,000 daily visitors.Sophie Liu’s impressive educational CV includes MA of Advertising from Michigan State University and a bachelor's degree in economics.