IAAPA Institute for Attractions Managers at IAAPA Expo


Event Type: Education
Venue: In-Person
Member Price: $675 | Non-Member Price: $900
CEU's: 16

The IAAPA Institute for Attractions Managers is the global attractions industry’s premier professional development program for leaders with five or fewer years’ experience in attractions management. Participants should be highly motivated with an interest in or some experience leading a team. Participants will gain a global attractions perspective, learn more about all areas of operation, and will share best practices across member types. The intensive two-and-a-half-day program is designed with a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. IAAPA Institute for Attractions Managers participants gain a solid understanding of the key disciplines and processes required to manage a successful attraction. Participants will earn 16 credit hours toward IAAPA certification.

Topics Include:

Revenue Operations
Facility Operations

FOOD AND BEVERAGE: Includes a lunch buffet daily and dinner at Fun Spot America

NOTES: Must be 18 years or older to attend, 21 or older to consume beer or wine. Course fee includes: tuition and support materials, daytime meals and refreshments, EDUTour to Fun Spot America on Sunday, EXPO registration, and a certificate of attendance.

Purchase Tickets Here Ticketed events can be added when completing registration. Already Registered? Select the option to Edit Existing Registration to add ticketed events. Tickets will be printed onsite with your Expo badge.


Location: Orange County Convention Center
Location: Fun Spot America (transportation provided)

Location: Orange County Convention Center

Location: Orange County Convention Center


Matt Heller

Matt Heller, ICAE

Founder, Performance Optimist Consulting

Matt Heller has spent 31 years in the attractions industry, spending time in both operations and human resources. He has had the pleasure of holding leadership positions at Canobie Lake Park, Knott’s Camp Snoopy, Valleyfair, Smiles Entertainment Center and Universal Orlando Resort. In 2011, Matt created his own leadership development consulting company, Performance Optimist Consulting, where he now gets to help leaders from all over the industry make sure they are getting the most out of themselves and their teams. 
In 2013, Matt released his first book, entitled, “The Myth of Employee Burnout”. In it, he outlines his quest to find out what truly causes employees to lose motivation and what leaders can do to overcome it. 
In 2017, Matt’s second book, “All Clear – A Practical Guide for First Time Leaders and The People Who Support Them” was released, providing new leaders the guidance and resources needed to be successful, while also offering tools for the management teams responsible for overseeing the new leaders’ development. 
Matt is also the co-host of the AttractionPros podcast, a weekly podcast highlighting great leaders and best practices in the attractions industry. 

Randy Josselyn

Randy Josselyn, ICAE

Principal – Wildlife and Conservation, Gateway Ticketing Systems, Inc.

Randy Josselyn is an expert in ticketing systems, theme park marketing membership programs and waterpark design/operations. Randy works at Gateway Ticketing Systems as the Principal for Wildlife and Conservation providing operational insight and best practices in the industry. Prior to joining Gateway Ticketing, Randy founded Trajectory Ticketing, a consulting company providing expertise for waterparks, theme parks and museum/zoos/aquariums. Prior to that, Randy was employed by Walt Disney Parks and Resorts where he managed new and existing ticketing projects, including the Annual Passport Monthly Payment Program. Randy was also the Director of Admissions and Hospitality at Wild Rivers Waterpark in Irvine, California where he worked for 15 years, working up through the ranks in a variety of departments. At Wild Rivers, Randy was responsible for ticketing systems, computer technology, website development, parkwide hospitality, pricing, guest services, and was a member of the Wild Rivers marketing team. Randy chairs the IAAPA (International Association of Amusement Parks and Attractions) IAAPA Finance and Technology Committee and instructs the Institute of Attraction Managers program. Randy is a multiyear speaker at the IAAPA, WWA and other associations and is an IAAPA Certified Attractions Executive (ICAE). Randy and his wife Bria reside in in Nashville, Tennessee with their 4 children.

Bret Pfost

Bret Pfost

Regional General Manager, Aramark Company

With almost 30 years of experience at the Disneyland Resort in Anaheim, Bret Pfost gained diverse operations experience, Resort knowledge, strong Leadership, and sound business sense. In his role as Senior Manager, Food Operations, Safety, Training, Quality and Compliance, Bret influenced a positive Resort experience with core values as the foundation of a successful Resort 
Bret began his career with the Disneyland Resort in 1983 as Foods Host and has since gone to hold a variety of leadership roles within Operations, including: Food and Beverage, Attractions, Resort Development for the openings of Disney's California Adventure and Tokyo Disney Sea. In 2004, Bret became the Site Leader for California in regard to World Safety and Accessibility for the Walt Disney Company. As the Site Leader for California, he has enjoyed the opportunity to Audit the Safe practices of Disneyland Paris, Walt Disney World in Florida, Tokyo Disneyland, Tokyo Disney Sea, and Hong Kong Disneyland. In addition, Bret had speaking engagements in Rome, Argentina, and Canada in regard to Food and Beverage, Training, Guest Service and the value of a performance alignment model. He is a senior member of ASQ (American Society Of Quality) and IAAPA Food and Beverage Committee Leader. Bret spends his free time volunteering at the Food Bank to assist underprivileged families. 
In May of 2014 after a successful 30-year career with the Disneyland Resort, Bret left Disney to seek new challenges and opportunities. Bret joined the Glenwood Caverns Adventure Park and Iron Mountain Hot Springs as the General Manager where he worked with a new and dynamic team in Glenwood Springs, Colorado. Bret spent a two-year General Manager career with the Glenwood Springs Adventure Park and Iron Mountain Hot Springs where he leads the Food and Beverage Team as well as opened the new five million dollar Iron Mountain Hot Springs right next to the Colorado River that opened in November, 2014. 

Brandon Willey

Brandon Willey

CEO, FetchRev

Brandon has more than 12 years of executive leadership experience in sales, marketing and business operations. Prior to taking the helm as CEO at FetchRev, he established and grew scalable sales, marketing, customer success and fulfillment teams at Reputation.com, Recruiting.com, FrontSpin and Hopscratch.