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IAAPA Announces Promotion of Alice Mathu to Vice President, Exhibitions, Conferences, and Sales


IAAPA Announces Promotion of Alice Mathu to
Vice President, Exhibitions, Conferences, and Sales

Veteran IAAPA Team Member to Lead Global Sales Team

ORLANDO, Fla., US (July 27, 2018) –  The International Association of Amusement Parks and Attractions (IAAPA) announced Alice Mathu has been promoted to vice president of exhibitions, conferences, and sales. Mathu will oversee sales and operations for IAAPA’s three global Expos — IAAPA Attractions Expo, Euro Attractions Show, and Asian Attractions Expo — and other IAAPA conferences, meetings, and events around the world. In addition, Mathu will lead IAAPA’s global sales team including exhibit, advertising, and sponsorship sales.

“During her long-tenured career with IAAPA, Alice has consistently delivered outstanding results to IAAPA members, exhibitors, partners, and team members,” said Hal McEvoy, interim president and CEO, IAAPA. “Her solid performance record, strong partner relationships, and extensive institutional knowledge will position our team for future success as we continue to enhance and evolve our growing Expos and programs around the world.”

With more than a decade of service to IAAPA, Mathu joined the association as an expo and conference coordinator in 2006. She has been promoted through the department to leadership, serving as exhibition sales and services executive, manager, senior manager, and most recently, senior director of sales and exhibitor marketing.

Mathu holds a Bachelor of Arts degree in community development with a minor in communications from Daystar University in Nairobi, Kenya. She has a certificate in event management from George Washington University in Washington, D.C. and a certificate in exhibition management (CEM) from the International Association of Exhibitions and Events (IAEE). She is also a certified meeting professional (CMP) from the Convention Industry Council (CIC).


Celebrating its 100th anniversary in 2018, the International Association of Amusement Parks and Attractions (IAAPA) began as an advocacy office in 1918. Since that time, IAAPA has become the largest international trade association for permanently located attractions dedicated to the preservation and prosperity of the global attractions industry. As a non-profit organization, IAAPA represents more than 5,300 attraction, supplier, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions; water parks, resorts; family entertainment centers; zoos, aquariums; science centers, museums; and industry manufacturers and suppliers.

IAAPA helps members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry worldwide.

The association's global headquarters is in Orlando, Florida, US. The non-profit organization maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; Mexico City, Mexico; and Alexandria, Virginia, US. To learn more, visit www.IAAPA.org or connect through social media channels: @IAAPAHQ #IAAPA100

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Editor’s Note: To download a photo of Mathu, visit http://bit.ly/2zOLpTj 

Media Contacts:
PressOffice@IAAPA.org or +1 703/299-5127
Susan Storey: SStorey@IAAPA.org or +1 321/319-7615
Lesley Harris: LHarris@IAAPA.org or +1 321/319-7616