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Press Release

The Prestigious IAAPA Brass Ring Awards Recognize Attractions Industry Excellence in Entertainment, Marketing, and More

2012 Winners Announced

(November 16, 2012) – The International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Awards, recognizing the best of the best in the attractions industry, brought hundreds of finalists from amusement parks, water parks, zoos, aquariums, museums, and family entertainment centers around the world to hear the 2012 IAAPA Brass Ring Award winners announced. The ceremony took place in the IAAPA Theatre presented by the Wanda Group located on the IAAPA Attractions Expo 2012 trade show floor.

The tradition of the brass ring in the attractions industry dates back to the carousels of the late 1800s when rings were suspended above riders; low enough to reach, but high enough to pose a challenge. Most rings were made of iron, so grabbing the brass ring was the rare and cherished prize. Skilled riders who grabbed a brass ring earned a second ride on the carousel. Today, the term ‘brass ring’ is synonymous with high achievement in the attractions industry.

The top honors are given to companies and individuals for excellence in: marketing, live entertainment, human resources, retail, family entertainment centers, new product development, trade show exhibits at IAAPA Attractions Expo, and new this year, food and beverage excellence.

The 2012 IAAPA Brass Ring Awards Winners are:

MARKETING EXCELLENCE

*Some marketing awards are divided into the following class distinctions:
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including water parks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including water parks—with annual attendance of more than 1 million

Television Commercial
Class 1: Triple Play Family Fun Park, Hayden, Idaho, USA; www.3play.com
Class 2: St. Louis  Zoo, St. Louis, Missouri, USA; www.stlzoo.org
Class 3: Calgary Stampede, Calgary, Alberta, Canada; www.calgarystampede.com
Class 4: Grona Lund, Stockholm, Sweden;  www.gronalund.com/en

Radio Commercial
Class 1: Triple Play Family Fun Park, Hayden, Idaho, USA; www.3play.com
Class 2: The Florida Aquarium, Tampa, Florida, USA; http://www.flaquarium.org
Class 3: Elitch Gardens, Denver, Colorado, USA; elitchgardens.com
Class 4: Legoland California, Carlsbad, California, USA; Carlsbad, California, USA; california.legoland.com

Public Relations Programming
Class 1: Adventure Landing, Jacksonville Beach, Florida, USA; www.adventurelanding.com
Class 2: Cleveland Metroparks Zoo, Cleveland, Ohio, USA; www.clemetzoo.com
Class 3: Six Flags America, Upper Marlboro, Maryland, USA; www.sixflags.com/america 
Class 4: Dollywood, Pigeon Forge, Tennessee, USA;  www.dollywood.com

Outdoor Advertising
Hopi Hari, Sao Paulo, Brazil; www.hopihari.com.br/home/Default.aspx

Integrated Marketing
Detroit Zoological Society, Detroit, Michigan, USA; www.detroitzoo.org

Digital Marketing
Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR, China; www.oceanpark.com.hk

LIVE ENTERTAINMENT EXCELLENCE

The Heart Beat Award recognizes the show that demonstrates superior overall ability in reaching the hearts of its audience.      
Winner: "Iceploration,” Busch Gardens Tampa, Tampa, Florida, USA;
www.seaworldparks.com/buschgardens-tampa

The Spirit Award recognizes IAAPA members committed to excellence in training and professional development in the area of entertainment.
Winner:
"Meghan Hakey," Santa's Village, Jefferson, New Hampshire, USA; www.santasvillage.net


Best Atmosphere/Street Show Performance/Act

The Longshoremen in Bubble Trouble,” SeaWorld Orlando, Florida, USA;

www.seaworldparks.com/seaworld-orlando

Best Live “Edutainment Show”
Dollywood's Imagination Playhouse Featuring the Penguin Players,” Dollywood, Pigeon Forge, Tennessee, USA; www.dollywood.com

Best Sports Show
"Iceploration,” Busch Gardens Tampa, Tampa, Florida, USA;
seaworldparks.com/buschgardens-tampa

Best Female Performer
Chandler Nicole Sherrill, Hersheypark, Hershey, Pennsylvania, USA; www.hersheypark.com

Best Male Performer
Peter Vawter, Universal Studios Japan, Konohana-ku, Osaka, Japan; www.usj.co.jp/e

Best Overall Production: Budget of $25,000 or Less
"Skulls Eye—The Search for the Enchanted Crown,” Legoland California, Carlsbad, California, USA;
california.legoland.com

Best Overall Production: Budget of $25,001 – $50,000
"Carnevil,” Six Flags Over Georgia, Austell, Georgia, USA;
www.sixflags.com/overGeorgia/index.aspx

Best Overall Production: Budget of $50,001 – $100,000
"Scaremonies,” Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR; www.oceanpark.com.hk

Best Overall Production: Budget of $100,001 – $200,000
"Liseberg Isshow,” Liseberg, Goteborg, Sweeden; www.liseberg.com

Best Overall Production: Budget of $200,001 – $400,000
"Imperio Show,” Europa-Park, Rust, Germany; www.europapark.de

Best Overall Production: Budget of $400,001 – $700,000
"Pop City,” Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca

Best Overall Production of $700,001- $1,000,000
"Mysteria,” Europa-Park, Rust, Germany; www.europapark.de

Best Overall Production: Budget of $1,000,001 or More
"Disney Dreams!,” Disneyland Paris, Marne la Vallee Cedex 4, France; us.disneylandparis.com

FOOD AND BEVERAGE EXCELLENCE

Best Innovation in Food and Beverage
Co-winner:
Country specific food in European Section, Europa-Park, Rust, Germany; www.europapark.de
Co-winner: Polles Keuken pancake restaurant, Efteling, Kaatsheuvel, The Netherlands; www.efteling.com

Best New Menu Item
Boardwalk Blonde and Horsetale Ale, Santa Cruz Beach Boardwalk, Santa Cruz, California, USA; www.beachboardwalk.com

HUMAN RESOURCES EXCELLENCE

Best Innovation in a Training Program – Over 1 million attendance
The Disneyland Resort, Anaheim, California, USA; www.disneyland.disney.go.com

Best Innovation in a Training Program – Under 1 million attendance
Rainbow’s End Theme Park, Auckland, New Zealand; www.rainbowsend.co.nz

Best Employee Reward and Recognition Program – Over 1 million attendance
Dollywood, Pigeon Forge, Tennessee, USA; www.dollywood.com

Best Employee Reward and Recognition Program – Under 1 million attendance
Rainbow’s End Theme Park, Auckland, New Zealand; www.rainbowsend.co.nz

RETAIL EXCELLENCE

Soft Good – Over 1 million attendance
Morey’s Piers, Wildwood, New Jersey, USA; www.moreyspiers.com

Soft Good – Under 1 million attendance
XPlor, Cancun, Mexico; en.xcaretexperiencias.com/Xplor

Hard Good – Over 1 million attendance
Movie Park Germany, Bottrop, Germany; moviepark.de

Hard Good – Under 1 million attendance
Walibi – Campagnie Des Alpes, Boulogne-Billan Court, France; www.compagniedesalpes.com

Visual Display – Over 1 million attendance
Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR; www.oceanpark.com.hk

Visual Display – Under 1 million attendance
Dolphin Quest, Waikola, Hawaii, USA; www.dolphinquest.com

Judges Choice Award
Disneyland Hat, The Disneyland Resort, Anaheim, California, USA; www.disneyland.disney.go.com

TOP FAMILY ENTERTAINMENT CENTER (FEC)

North America
Funspot America, Orlando, Florida, USA; www.FunSpotAttractions.com

International
Skemmtigardur Smaralind, Iceland; http://www.skemmtigardur.is


BEST NEW PRODUCT


Impact Award
recognizes the best new product or service in the amusement parks and attractions industry.
Winner: Hydromagnetic Mammoth, ProSlide Technology Inc., Ottawa, Canada; www.proslide.com

Major Theme/Amusement Park Ride/Attraction
Skyrush, Intamin, Glen Burnie, Maryland, USA; www.intaminworldwide.com

Kiddie Ride/Attraction
Sky Tykes, Ropes Courses, Inc., Allegan, Michigan, USA; www.ropescoursesinc.com

Waterpark Ride/Attraction
Hydromagnetic Mammoth, ProSlide Technology Inc., Ottawa, Ontario, Canada; www.proslide.com

Family Entertainment Center Ride/Attraction
Thunder Volt Speedway Gas Go-kart operating system, Amusement Products, Chattanooga, Tennessee, USA;  www.amusepro.com

Coin-Operated Kiddie Ride
Skatebart, MPGroup Srl- Dedem Automatica, Reggio Emilia, Italy; www.mpgroup-italy.com/oldsite/esp/chi-siamo.html

Technology Applied to Amusement
SilkGel, WhiteWater West Industries Ltd., Richmond, British Columbia, Canada; www.whitewaterwest.com

Coin-Operated Arcade and Redemption Equipment
Stinky Feet FEC, Bob`s Space Racers, Inc., Daytona Beach, Florida, USA; www.bobsspaceracers.com

Revenue & Admission Control/Wristbands/RFID Technology
Q-Band, Lo-Q plc, Twyford, Berkshire, United Kingdom;
www.lo-q.com

Services/Equipment and Supplies
Avius Optimus, Avius, Bournemouth DORS, United Kingdom; www.AviusInsight.com

Arcade Video Game or Prize Dispensing Attraction
Dark Escape 4D, Namco America Inc., Elk Grove Village, Illinois, USA; www.namcoamerica.com

Games and Merchandise
GSX, Picsolve International Ltd., Orlando, Florida, USA; www.picsolve.biz

Food Services
Robofusion Frozen Yogurt/Ice Cream Single Arm Kiosk, RoboFusion Inc., Charleston, South Carolina, USA; www.robofusion.com

Show Production & Entertainment/Displays
RT-ES4 Retrofit 90-watt Luminaire, Crossroads LED LLC, Owasso, Oklahoma, USA; www.crossroadsled.com


BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2012

Image Award
given to the best exhibit based on booth design, branding, staffing and overall appeal at IAAPA Attractions Expo.
Winner: Daniels Wood Land Inc., Paso Robles, California, USA; www.danielswoodland.com

100 – 299 square feet
Themendous, Booth #1067, Union City, New Jersey, USA; www.themendous.com

300 – 599 square feet
Hopkins Rides, Booth #2031, Richmond, British Columbia, Canada; www.hopkinsrides.com

600 – 1,099 square feet
Funtopia, Booth #457, Sofia, Bulgaria; www.funtopia.eu

1,100 + square feet
Daniels Wood Land Inc., Booth #3062, Paso Robles, CA, USA; www.danielswoodland.com

The IAAPA Brass Ring Awards are presented annually during IAAPA Attractions Expo, the largest worldwide gathering of amusement park and attractions industry professionals. The conference and trade show is produced by the International Association of Amusement Parks and Attractions (IAAPA).

The Silver sponsor for this year’s event is SeaWorld Parks & Entertainment, Inc.

Supporting sponsors include: Heartbeat Productions, Inc., Holy Land Experience, Matt Davenport Productions, Inc., RWS and Associates Entertainment, Inc.

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Contact Information:
pressoffice@IAAPA.org
or +1 703/299-5127
Scott Cahoon, Media Relations Assistant: scahoon@IAAPA.org
Colleen Mangone, Media Relations Manager: cmangone@IAAPA.org
David Mandt, VP of Communications: dmandt@IAAPA.org

The on-site IAAPA Press Office is located in S230A of the Orange County Convention Center.