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Monday, Nov. 12 Events and Conference Programs

Monday Session Start Times: 9:00AM / 10:30AM / 12NOON / 2:00PM / 3:30PM / 5:00PM

View Other Days: Monday / Tuesday / Wednesday / Thursday / Friday


Handouts will be posted each morning.
Click here for Monday Handouts.

(By Appointment)
F&B Consulting Sessions
(Initial meeting location: S230C)
Sign up for IAAPA's Food and Beverage (F&B) Consulting Program, and get advice from some of the best brains in the industry on how to improve your F&B operations. Bring your ideas, challenges, floor plans, or menus, and get a fresh, expert perspective on how to deal with these issues. Consultations last one hour and may be scheduled prior to Expo for times between 9 a.m. and 5 p.m..
Advance registration and scheduling required. Space is limited.
Fee: IAAPA members US$99; nonmembers US$139

 

8:00 a.m. – 8:30 a.m.
IAAPA Annual Business Meeting
Plaza International 1
Peabody Orlando Hotel

IAAPA members are invited to the 2012 IAAPA Annual Business Meeting.  2012 Chairman of the Board Roland Mack will present a brief report on the state of the association.  The 2013 officers will be introduced and members will elect the 2013 directors. 

 

9:00 AM - 9:30 PM
Museum and Science Centers Day including Lunch & Learn and Epcot Program (Separate Registration Required)
Room: S310GH
Museum and Science center members: Join your colleagues for a full day of education programs, activities, networking, and fun events during Museum and Science Centers Day.
Fee includes:
- Morning Education sessions presented by industry leaders and experts
- Lunch and Learn Event featuring Tom Mehrmann, CEO, Ocean Park Hong Kong
- Roundtrip bus transportation to and from the Walt Disney World Resort. Buses leave from South Concourse.
- Insightful journey into what makes the Epcot Theme Park so unique
- Conversation with Disney Leaders
- Evening reception, networking event, and viewing of IllumiNations: Reflections of Earth
Advance ticket purchase and Expo registration required (participants must be from a musem or science center facility.) Photo from IAAPA Attractions Expo 2011 Education Session


Review important details and information about the activities at Epcot.

Details subject to change.
Must be 18 years or older to attend. Space is limited.
IAAPA member US$125; nonmember US$175

Gold Sponsor: Jack Rouse Associates
Silver Sponsors: The Nassal Company
Supporting Organization: Billings Productions Inc.

 

9:00 AM - 9:30 AM
Museum and Science Center Day: Session 1: State of the Union Address
Room: S310GH
IAAPA’s Museum and Science Center Day begins with an opening address by Ford Bell, President of the American Association of Museums.  He will provide a thought-provoking perspective on the current state of the museum and science and cultural heritage business. Bell has more than 30 years’ experience as a nonprofit executive and has been president of AAM since 2007.
Museum & Science Centers Day's Lunch and Epcot Program (Separate Registration Required) follow this General Interest education session.
Speaker: Ford Bell, President, American Association of Museums; Moderator: Julie Moskalyk, Senior Manager, International Sales, Science North 

 

9:30 AM - 10:15
Museum and Science Center Day: Session 2: Exhibition Design New Trends and Innovations 2012

Room: S310GH
This fast-paced session will showcase numerous global projects that have been implemented over the past 12 months in museums and science centers, theme parks, and zoos and aquariums.  You will learn what has made them examples of innovative designs and you’ll take away from this session buzzing with new ideas and with your finger on the pulse of all that is new.
Museum & Science Centers Day's Lunch and Epcot Program (Separate Registration Required) follow this General Interest education session.
Speakers: Cynthia  Sharpe, Director of Exhibit Development, Thinkwell; Isaac Marshall, Owner, AldrichPears Associates Ltd.; Michael Mercadente, President, Main Street Design; Shawn McCoy, Vice President Marketing & Business Development, Jack Rouse and Associates; Moderated by Ike Kwon, General Manager, California Academy of Sciences

 

10:30 AM - 11:45 AM
Museum and Science Center Day: Session 3: What You Can Measure, You Can Manage
Room: S310GH
In this session, learn the metrics that museums and science centers can develop to measure performance, in both business operations and in the visitor experience.  The session will explore performance dashboards, process improvement tools, and economic impact measures.   The session will demonstrate how to measure outputs such as revenue and expenses, attendance and educational value, and how to visually represent such data effectively. It will demonstrate a tool for improving performance and measuring the economic impact of your business. 
Museum & Science Centers Day's Lunch and Epcot Program (Separate Registration Required) follow this General Interest education session.
Speakers: Audrey O'Connell, Head of Planning and Design Consulting, Natural History Museum; Guy Labine, Chief Executive Officer, Science North; Ike Kwon, Director of Guest Operations, California Academy of Sciences; John Robinett, Senior Vice President, AECOM

 
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9:00 AM - 9:30 PM

SOLD OUT!
Zoo and Aquarium Day (Separate Registration Required)
Zoo and Aquarium members: Join your colleagues for a full day of education programs, activities, networking, and fun events during Zoo and Aquarium Day.
Fee includes:
- Education sessions presented by industry leaders and experts
- Lunch and Learn Event featuring Tom Mehrmann, CEO, Ocean Park Hong KongThe Seas with Nemo & Friends Pavilion
- Roundtrip bus transportation to and from the Walt Disney World Resort. Buses leave from South Concourse.
- Insightful journey into what makes the Epcot Theme Park so unique
- Conversation with Disney Leaders
- Evening reception, networking event, and viewing of IllumiNations: Reflections of Earth

Review important details and information about the activities at Epcot.
Advance ticket purchase and Expo registration required (participants must be from a Zoo or Aquarium facility.) Details subject to change.
Must be 18 years or older to attend. Space is limited.
IAAPA member US$125; nonmember US$175

Gold Sponsor: Jack Rouse Associates
Silver Sponsors: The Nassal Company
Supporting Organization: Billings Productions Inc.

 

9:00 AM - 10:15 AM
Zoo and Aquarium Day Seminar 1: Executive Leadership Panel
Room: S310EF
IAAPA kicks off Zoo & Aquarium Day with a high-powered panel featuring CEOs and executives who will share their insights and perspectives on leadership in our industry. From the company cultures they've nurtured to the executives they've groomed, these speakers have a vast range of experiences to share. Start your Zoo & Aquarium Day off with the wisdom and ideas of these industry leaders.
Panelists: Joel Manby, Chairman, President, & CEO, Herschend Family Entertainment; Kim Schaefer, President & CEO, Great Wolf Resorts Inc.; Tom Schmid, President & CEO, Texas State Aquarium, and President-Elect, Association of Zoos & Aquariums (AZA); Moderated by Ron Morrison, CEO, Docentus Group

 

10:30 AM - 11:00 AM
Zoo and Aquarium Day Seminar 2: Developing World-Class Leaders
Room: S310EF
This brief session will provide an overview and highlights of how leadership development, commitment to engagement, and efficient talent management can shake things up and get world-class results. Join speaker Tim Mulligan again on Wednesday, Nov. 14 from 9 a.m. to 10:15 a.m. for an in-depth seminar exploring how to implement management strategies to develop and engage your workforce for unparalleled results.
Speaker: Tim Mulligan, Chief Human Resources Officer, San Diego Zoo Global

11:00 AM – 11:45AM
Zoo and Aquarium Day Seminar 3: Engaging Guests for Mission Success
Room: S310EF
This session will look at the guest experiences provided by the Monterey Bay Aquarium and Disney’s Animal Kingdom. If guests rate their experience “excellent”, then their story never really ends; it continues through conversations with friends and family, sharing photos, developing an interest in a particular animal, etc. We’ll peel back strategic layers of operations, programs, and interactions to reveal successful methods and approaches used to engage our guests and exceed their expectations.
Speakers:
Jill Mellen, PhD, Education & Science Director, Disney`s Animal Kingdom
Scott Stratton, Guest Experience Manager, Monterey Bay Aquarium

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9:00 AM - 10:15 AM
Employee Development - Not Just another Hat
Room: S320ABC
Leaders in the attractions industry must wear many hats, and while some can be "taken off” for short periods, staffing is one area of your business that requires a “hat always on” approach. Staff help with the group sales or F&B problems, help your guests decide if they want to come back and visit again, and determine if you get to spend more time at work or at home. This session will explore what managers can do to make staff successful, ways to delegate and develop up-and-coming leaders, and strategies and techniques to ensure development continues throughout the year.
Speaker: Matt Heller, Founder, Performance Optimist Consulting

 

9:00 AM - 10:15 AM
Plan It, Pick It, and Present It: The Keys to Successful Midway Games Merchandising
Room: S320D
Successful midway games merchandising involves pairing games with the right merchandise and the right customers. Learn the basic retailing strategies behind developing a targeted merchandise plan, picking the appropriate products, and creating a visual presentation to inspire your customers to play and play again. Games and merchandise experts will discuss the planning strategies and tactics they use to deliver successful games operations.
Speakers: Dan Bloemke, Director of Merchandise, Busch Gardens Tampa; Greg Morrow, Games Manager, Lake Winnepesaukah, Inc.

 

9:00 AM - 10:15 AM
Water park Joint Topics in Government Relations and Water Park Maintenance
Room: S320FGH
This session will provide IAAPA members with important information about a variety of issues impacting water parks and family entertainment centers, including current developments related to the Model Aquatic Health Code, changes to governing laws within the Americans with Disabilities Act, and an in-depth perspective on International hiring through the J-1 visa program. 
Speakers: Chuck Neuman, CEO, Water Technology Inc.; John Linn, Corporate Director of Engineering Services, SeaWorld Parks & Entertainment Corp.; Nick Neuman, Project Development, Water Technology Inc.

9:00 AM - 2:00 PM
Rookies and Newcomers: Family Entertainment Centers (Program continues)
Room S331CD
Click here to see full program and registration details.

Silver Sponsor: Sacoa Playcard System

 

9:00 AM - 5:00 PM
Institute for Attractions Managers (Program continues)
Room: S331AB
Click here to see full program and registration details.

 

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10:30 AM - 11:45 AMPhoto from IAAPA Attractions Expo 2011 Education Session
Advanced Inventory Management for Midway Games Operations
Room: S230DE
This session will explore the steps for good inventory management in midway games operations. It will demonstrate the actions you can take to reduce costs, minimize loss and make smarter buying decisions. The session will explore direct import versus domestic purchase, how to use licensed product versus generic product, how to minimize theft, plus more. Learn how to manage costs by negotiating freight rates and freight caps, payment terms and better warehouse management techniques. The session is aimed at current midway games managers and assumes that they have a functioning inventory management system.
Speakers: Derek Lovato, Games Manager, Elitch Gardens; Gerald  Gunn, Senior Games and Merchandise Manager, Pacific Park; Greg Morrow, Games Manager, Lake Winnepesaukah, Inc

 

10:30 AM - 11:45 AM
Create the Best Menu Mix for Your Operation
Room: S320E
To maximize revenue and profits, not all menus should be the same. In this session, learn how guest demographics, length of stay, season pass holder trends, proximity to competitors, operational policies, kitchen capacity, and staff expertise influence what to sell and how to sell it. The session will explore various service concepts and formats (quick-serve, full-service, etc.) and the best types of menu items to maximize your per caps while providing a great guest experience.
Speakers: Ken Whiting, Whiting’s Foods; Terry Riddle, Food Director/SDC, Herschend Family Entertainment Corp.

 

10:30 AM - 11:45 AM
Reasons 2 Reward & How To Do It!
Room:S320D
Managers know they should recognize and reward employees because it makes a difference, but so often they do not know how to do it effectively. Join us as we showcase inspiring, practical, and fun ways to recognize and reward amusement and attraction employees at a facility, of all ages groups and experience levels.
Speaker: Shaun McKeogh, Director Human Resources & Training, ProFun Management Group Management Resources Asia

 

10:30 AM - 11:45 AM
Redemption Merchandising Strategies
Room: S320ABC
Redemption Merchandising is utilized in attractions of all types, from the smallest FECs and midway attractions to theme parks, water parks, zoos, and cultural institutions. Understanding your customer, selecting the right products, and creating the right visual displays are key planning strategies in managing a successful redemption operation. Join industry leaders as they discuss their strategies and 2012’s hottest games and products in the world of redemption merchandising.
Speakers: Alex Lahn, The Funplex; Gary Maggetti, Disney’s California Adventure
Moderated by: Gregg Borman, Sr. VP, FEC Division, Palace Entertainment; Ned Diestelkamp, Vice-President, PGAV Destinations

Special Note: At the beginning of this session, IAAPA will announce the winners of the Brass Ring Awards for Retail Excellence for the categories of Soft Good and Hard Good souvenirs from facilities with under 1 million annual attendees.  Everyone is welcome to join us as we present the trophies!

 

10:30 AM - 11:45 AM
Water Park Roundtable
Room: S320FGH
Join your colleagues from other water parks and discuss the latest trends, challenges, and opportunities common throughout the industry. Bring your best insights and ideas to share and take away a new perspective and a broader professional network.

 

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12:00 PM - 2:00 PM
Lunch & Learn with Tom Mehrmann, CEO, Ocean Park Corporation, Hong KongPhoto of Tom Mehrmann, CEO, Ocean Park, Hong Kong
Room: S330
This year’s guest speaker at IAAPA’s Lunch and Learn session is Tom Mehrmann, CEO, Ocean Park Corporation, Hong Kong one of Asia’s leading attractions.  An industry executive with more than 35 years’ in the attractions business including career building experience at  Knott’s Berry Farm, Six Flags Marine World and, Warner Bros. Movie World (Madrid), Tom has been responsible for successful attractions projects across the globe. Under his leadership Ocean Park has just completed a massive capital project that has positioned Ocean Park for the 21st century. In a thought-provoking session, Tom will explore the leadership traits and core values that he draws upon to produce successful projects, inspire productive teams and generate profitable attractions.
Advance ticket purchase and Expo registration required. Space is limited.Must be 18 years or older to attend.
Ticket Price: IAAPA members US$39; nonmembers US$49
Speaker: Tom Mehrmann, CEO, Ocean Park Hong Kong

 

2:00 PM - 3:15 PM
Cash Management Procedures: Best Practices
Room: S320DE
Despite the growth of credit and debit cards, cash transactions still constitute a large proportion of business in the parks and attractions industry. This represents a substantial risk management issue for managers, in terms of theft, security, fraud, and loss prevention. This session will explore the steps that amusement facilities can implement to manage their cash operations. It will demonstrate practical approaches that amusement facilities can adopt to help detect and prevent theft. It will also outline a range of reports and audit steps that facilities can implement to manage cash operations, and ensure security.
The session will be presented by members of the Financial Management and Information Technology Committee (FMIT.)
Speakers: Neva Richardson-Larson, Director of Finance, Amusement Management Partners, LLC; Megan Cocklin, Disney World Wide Shared Services

2:00 PM - 3:15 PM
DIY Promotions: Does the Food Truck Stop at Your Place?
Room: S320ABC
Find out how to host successful promotions at your facility.  This session will give you the DIY (do it yourself) tools to adapt tried-and-true promotions from operators who have met success with special events.  From the initial idea to completion, attendees will learn the necessary steps to host fun and profitable promotions, including timelines, resources, and marketing plans for each event.
Speakers: Dylan Erskin, Assistant Manager, Sam’s Fun City ; Jonathon Suarez, Assistant Manager, Sam’s Fun City; Tiffany Quilici, Marketing Director, Wahooz Family Fun Zone; Patti Swift, Group Events Coordinator, Fiesta Village Family Fun Park

 

2:00 PM - 3:15 PM
Food & Beverage 101
Room: S230DE
Join us for an interactive session on the ABCs of cash handling/internal controls, basic employee/supervisor training, and identifying and implementing cost control programs. This session will provide you the tools necessary to create a simple cash control process along with an employee training program leading to more productive and efficient daily operations. Our presenters will guide you through basic “cost of goods” instruction and provide inventory control strategies to positively impact your operation.  The target audiences for this session are new operators with minimal Food Service experience/knowledge or current industry members looking for a new and fresh perspective.
Speakers: Bob Amoruso, Adventureland, Long Island; Jon Vigue, Director of Food and Beverage, Lake Compounce; Sophia Zulli, Director of Food and Beverage, Hersheypark

 

2:00 PM - 3:15 PM
GAMES 101: How to Teach Your Team to Successfully Engage with Guests and Improve Profits in Midway Games
Room: S331CD
Like no other area in your park, the midway games area relies on an engaging and motivated team to produce results. Team member needs to be skilled in “pitching” a variety of games; encouraging guests to play, particularly on slow days; up-selling games and, encouraging repeat play.
This session will demonstrate a variety of practical training tools that successful midway games managers have employed. It will include tips on how to attract players to games, how to work with single players and group players on both slow and busy days. These training tools worked for them and they can work for you too.        
Speakers: Mike Weimer, Games Operations Manager, Morey's Piers; Simon Benichou, Food & Beverage/Games Director, Morey's Piers

 

2:00 PM - 3:15 PM
Intro to Using Improvisation in the Work Environment
Room: S230FGH
Using improvisation techniques enables managers and directors to develop and enrich the engagement skills of frontline staff. This session focuses on the basics of improvisation and the ways to successfully integrate them into auditions, training plans, morning meetings, and professional development sessions.
During this highly interactive seminar, participants will play improvisational games and participate in exercises used to foster and enhance successful facilitation skills in their staff. By the end of the session, participants will gain a better understanding of how to identify improvisation exercises that target critical job functions, determine how and where they can use improvisation in their institution or organization, as well as take away a better understanding of the benefits of improvisation as a training tool. No prior improvisation experience is required for this session, just a willingness to try something fun and new.
Speakers: Heather Barnes, Director of Guest Experience, Museum of Science and Industry, Chicago; Meredith Black, Manager of Specialized Experiences, Museum of Science and Industry, Chicago; Carla Bruton, Senior Coordinator in Guest Experiences, Museum of Science and Industry, Chicago; Carla Thacker, Manager of Guest Experiences, Museum of Science and Industry, Chicago 

 

2:00 PM - 3:15 PM
Merchandising 101
Room: S320E
Learn (or get a refresher on) basic techniques used by top retailers to get maximum traffic and the highest per cap sales in any retail location. This session is ideal for any manager who operates a retail area, ranging from a simple kiosk to a full-scale store. The session will review basic principles such as color blocking, height guidelines, branding, and traffic flow. Make sure you're getting the most out of your spaces, and get ideas that you can easily and affordably take home and implement at your location.
Speakers: Adrea Gibbs, General Manager, Dolphin Quest; Gary Popp, Director of Retail, Hersheypark

Special Note: At the beginning of this session, IAAPA will announce the winners of the Brass Ring Awards for Retail Excellence for the categories of Soft Good and Hard Good souvenirs from facilities with OVER 1 million annual attendees.  Everyone is welcome to join us as we present the trophies!

 

2:00 PM - 3:15 PM
Mobile Ticketing Trends in the Attractions Industry
Room: S310EF
This presentation reviews the current and future state of mobile ticketing in the attractions industry. The presentation will address the current challenges of selling and redeeming tickets, highlight examples of successful mobile ticket sales, offer ideas on the future of mobile ticketing, and discuss some of the devices involved in mobile selling.
IAAPA’s New Technology Showcase immediately follows this session.           
Speakers: Christopher Blackman, Information Technology Manager, Empire State Building Co., LLC; Danny Hooper, Regional Sales Manager-Parks & Attractions, RTP; Dave Ugan, MBA; Mark Danemann, President and CEO, Siriusware Inc.

 

2:00 PM - 3:15 PM
Season Pass Programs: Present Plans and Future Trends
Room: S310GH
One of an attraction’s most valuable assets may be its season pass membership: customers who paid up front for continued service and experiences - or your most loyal patrons. Hear from industry leaders as they take you through a SWOT analysis of their attraction’s season pass program, discuss ideas for how and why to grow your member base, as well as share insight on how their company is preparing for the future of this business through pricing strategy, loyalty program development, and more.
Speakers: Brett Petit, Senior Vice President, Marketing, Six Flags Inc.; Brian Baker, General Manager, Ocean Breeze Water Park

 

2:00 PM - 3:15 PM
Water parks State of the Industry
Room: S320FGH
From the Model Aquatic Health Code (MAHC) and the Americans with Disability Act (ADA), the water park industry in the United States has had to respond to a significant amount of regulation.  What trends and regulations are ahead here and abroad?  Our panel of seasoned water park experts will explore the current state of the industry and offer insights into future water park growth and trends.
Speakers: Curt Caffey, Sr. Vice President and Managing Director, CNL Lifestyle Properties; David Escudero, Chief Operating Officer Europe, Parques Reunidos Group; Jakob Wahl, Program Manager, IAAPA

 

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3:30 PM - 4:45 PM
Better Customer Service through Better RelationshipsPhoto from IAAPA Attractions Expo 2011 Education Session
Room: S320ABC
Delivering quality customer service is becoming more difficult as e-mail and social media direct society further away from relationship building. The relationships your employees form with you, with each other, with your products, and yes, with your customers are all connected. This session, with a keen focus on FECs and small operations, targets the fundamentals of improving business relationships and how executing basic skills and basic techniques well will produce a service culture and standard that sets your facility apart from your competitors.
Speaker: George Fakhoury, President & CEO, GMF Consulting, Inc. 

 

3:30 PM - 4:45 PM
Dynamic Pricing for the Attractions Business: Successful Case Studies
Room: S310GH
Regardless of the size of a park or attraction, operators are faced with new challenges to maximize the use of their facilities. A panel of experts will present case studies on how they have turned slow times into great times by implementing dynamic pricing.
Speakers: George Frantzis, Vice President, Quassy Amusement Park; Martin Lewison, Assistant Professor, State University of New York at Farmingdale; Scott Sanders, Principal and President, Integrated Insight, Inc.; Tim Sorge, President, Swings-N-Things Family Fun 

 

3:30 PM - 4:45 PM
Emergency Preparedness for Extreme Weather
Room:S310EF
2012 has been considered by meteorologists as one of the most active tornado seasons in U.S. history. However, extreme weather can occur anywhere in the world, and at any time of year. Does your facility’s disaster plan adequately address the threat of extreme weather? This session will provide operators of any facility type with a proven method for identifying the essential elements of an effective disaster plan for extreme weather events.
Speaker: Patrick Hardy, LL.M., CEM, ALEM, President, Hytropy

3:30 PM - 4:45 PM
Food Trends 2012
Room: S230DE
Stay current with 2012's latest food trends from successful theme parks, water parks, zoos, and family entertainment centers. Learn about new products, and food-related promotions in this informative session. The session will examine quick-service, signature services, and international trends; and include time for attendee questions.
Speakers: Albert Cabuco, Vice President F&B, Palace Entertainment; Bernie Campbell, Northeast Regional VP of Sales, Whirley DrinkWorks!; Christopher Seaton, General Manager, Mulligan Family Fun Center; Jason Martin, Director of Food & Beverage, Holiday World and Splashin’ Safari; Terry Riddle, Food Director/SDC, Herschend Family Entertainment Corp.

 

3:30 PM - 4:45 PM
Midway Games Showcase: The Best Design, Display, and Prize Products in 2012
Room: S330
Join midway games operators for a virtual tour of the best midway games operations. See the best in merchandising, display, pricing, and games management. Learn how managers operate games in a variety of set-ups and locations and how they have produced creative and profitable solutions to operating challenges. In addition, learn the results of the midway games survey.
Speaker: Jim Johnson, Games Manager, Hershey Entertainment; Janice Kingsley, Games Director, Hershey Entertainment  

 

3:30 PM - 4:45 PM
New Technology Showcase Part 1
Room: S331CD
See the latest technologies and products available on the IAAPA Attractions Expo trade show floor in one seminar session. Participating exhibitors will present their newest products and cutting-edge technology for your review. Moderated by IAAPA’s Financial Management and Information Technology Committee, this seminar is a good research tool for those for those who want to keep abreast of current and emerging technologies.
Moderator: Christopher Blackman, Information Technology Manager, Empire State Building Co., LLC

 

3:30 PM - 4:45 PM
Retail Trends: What’s Hot, What’s Not
S320E
Join a panel of industry experts as they present innovative and creative products and ideas for increasing sales in your retail store. Learn about the trends in retail services, discussing strategies and product development that will exceed your guest expectations and improve shopping satisfaction. You will learn how to meet merchandise fulfillment and the importance of product placement in your stores. There will also be a preview for the future of retail trends in our business.
Speakers: Brian Beauregard, Creative Director Merchandise & Licensing Universal Parks & Resorts, Universal Orlando Resorts; Ginger Ryder, Manager of Buyers, Universal Orlando Resorts; Jen Steinhorst, Senior Corporate Product Developer - Apparel, SeaWorld Parks and Entertainment; Joseph Leung, Ocean Park Hong Kong; Ned Diestelkamp, Vice-President, PGVA Destinations moderated by: Karen Beck, Associate Director of Retail, San Diego Zoo

 

3:30 PM - 4:45 PM
The Myth of Mid-Season Burnout
Room: S320D
As long as there have been seasonally operating parks and businesses, owners and operators have been dealing with a mid-season slump in performance from their employees. Many refer to this as burnout, and few have come up with a way to eliminate it. Mid-season burnout is a problem that occurs at just about every business around the world. During this session, we will demystify the reasons that it happens and develop sound strategies to overcome it.
Speaker: Matt Heller, Founder, Performance Optimist Consulting

 

3:30 PM - 4:45 PM
Water Park Safety Training
Room: S320FGH
Even if you are a seasoned veteran of the water park industry, this session can serve as a great way to assess how current and robust your safety training program is - listen to the latest best practices and techniques to help ensure that your staff are highly trained to keep your facility operating safely.
Speakers: Jill White, Founder, Starfish Aquatic Institute; John Hunsucker, Founder & President, National Aquatic Safety Company; Richard (RAC) Carroll, VP/COO, Jeff Ellis & Associates; Stephanie Shook, Aquatics Product Development, American Red Cross 

 

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5:00 PM - 6:15 PM
“Wait, Wait . . . You Forgot to Sell Me!”
Room: S310GH Photo from IAAPA Attractions Expo 2011 Education Session
We all focus a tremendous amount of attention on our daily ticket sales, but how about increasing incremental income through each visitor to your attraction? Be entertained during a mock radio broadcast and enjoy 90 minutes of very commercial tips and trends from in park experts from all over the world. Learn how these large and small parks make sure that each visitor parts with more of their expendable income, after they buy their ticket. With special guests, games to test your knowledge, and examples of working programs you will have a laugh and ultimately maximize your profits! Worth a listen.
Speakers: Mercedes Casey, Entertainment and Event Manager, Legoland Florida; Myra Wood, Director of Marketing and Sales, Ocean Breeze Water park

 

5:00 PM - 6:15 PM
Games and Retail Merchandisers Roundtable
Room: S330
Network and get new ideas as Games Managers and Merchandisers come together for a joint roundtable highlighting key topics, including employee motivation, managing cost of sales, custom design vs. name drops on T-shirts, displays on a budget, and more. Select the topics that interest you the most, learn from colleagues, and share your own experiences in this roundtable session.

 

5:00 PM - 6:15 PM
Go for the Gold! Find and Keep the Best Employees
Room: S230DE
Would you get the gold medal for staff recruiting, hiring, training, and retaining? Are you recognized as the best place to work? Winning teams are motivated, well trained, and have all the tools they need to take the gold. Learn some of the best practices in recruiting, on-boarding, and training ideas that are easy to implement right away.
Speaker: Sheryl Bindelglass, President, SherylGolf

 

5:00 PM - 6:15 PM
New Technology Showcase Part 2
Room: S331CD
A continuation of the New Technology Showcase.
Moderator: Christopher Blackman, Information Technology Manager, Empire State Building Co., LLC

 

5:00 PM - 6:15 PM
Social Recap and Network: FEC Track Rewind
Room: S320ABC
Great speakers, great information, great contacts and hundreds of new ideas!  After a full day of seminars, join fellow attendees in this summary session of the day’s events. Unwind and network while having access to today’s presenters for any last minute questions, thoughts or ideas.  Plus: The “TOP 5”from the day's FEC track seminars.
Speakers: Ben Jones, FEC Specialist, IAAPA; Michelle Kapuscinski, President, Fiesta Village Family Fun Park

 

 

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All programs and speakers subject to change.

 

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Education Program Fees

IAAPA Attractions Expo’s education program is a US$329 value, and IAAPA members get it free! Nonmembers may purchase entry to the education sessions for US$329 in addition to Expo registration. Separate registration or ticket required for Institute programs, tours, special events, and lunch events for both members and nonmembers. Register in advance, or onsite vsit IAAPA Registration in the North and South Concourses for details.

By attending an IAAPA-sponsored Expo or other event, I recognize and accept that some exhibits, amusement park rides, attractions or other installations of facilities (collectively, "attractions") may pose risk of discomfort or injury to myself or other attendees or damage to my clothing or property.  I recognize that for safety and comfort and in order to participate, I should be in good health and free from heart, back, or neck problems, motion sickness, or other conditions that could be aggravated by such attractions, and expectant mothers should not ride.  In consideration for participation in attractions at an IAAPA-sponsored event, I hereby assume such risks and knowingly and willingly waive any and all rights, claims, suits, damages, costs, or other compensation or adjustment from IAAPA or its officers or agents, in any form or for any reason.