Food & Beverage Operators
Events and Conference Programs

View Food & Beverage Operations Events by Day
Monday / Tuesday / Wednesday / Thursday / Friday / Additional details

Monday, Nov. 12

(By Appointment)
F&B Consulting Sessions
Sign up for IAAPA's Food and Beverage (F&B) Consulting Program, and get advice from some of the best brains in the industry on how to improve your F&B operations. Bring your ideas, challenges, floor plans, or menus, and get a fresh, expert perspective on how to deal with these issues. Consultations last one hour and must be scheduled prior to Expo for times between 9 a.m. and 5 p.m..
Advance registration and scheduling required. Space is limited.
Fee: IAAPA members US$99; nonmembers US$139

10:30 AM - 11:45 AM
Create the Best Menu Mix for Your Operation
To maximize revenue and profits, not all menus should be the same. In this session, learn how guest demographics, length of stay, season pass holder trends, proximity to competitors, operational policies, kitchen capacity, and staff expertise influence what to sell and how to sell it. The session will explore various service concepts and formats (quick-serve, full-service, etc.) and the best types of menu items to maximize your per caps while providing a great guest experience.
Speakers: Ken Whiting, Whiting’s Foods; Terry Riddle, Food Director/SDC, Herschend Family Entertainment Corp.

2:00 PM - 3:15 PM
Food & Beverage 101
Join us for an interactive session on the ABCs of cash handling/internal controls, basic employee/supervisor training, and identifying and implementing cost control programs. This session will provide you the tools necessary to create a simple cash control process along with an employee training program leading to more productive and efficient daily operations. Our presenters will guide you through basic “cost of goods” instruction and provide inventory control strategies to positively impact your operation. The target audiences for this session are new operators with minimal Food Service experience/knowledge or current industry members looking for a new and fresh perspective.
Speakers: Bob Amoruso, Adventureland, Long Island; Jon Vigue, Director of Food and Beverage, Lake Compounce; Sophia Zulli, Director of Food and Beverage, Hersheypark

3:30 PM - 4:45 PM
Food Trends 2012
Stay current with 2012's latest food trends from successful theme parks, water parks, zoos, and family entertainment centers. Learn about new products, and food-related promotions in this informative session. The session will examine quick-service, signature services, and international trends; and include time for attendee questions.
Speakers: Albert Cabuco, Vice President F&B, Palace Entertainment; Bernie Campbell, Northeast Regional VP of Sales, Whirley DrinkWorks!; Christopher Seaton, General Manager, Mulligan Family Fun Center; Jason Martin, Director of Food & Beverage, Holiday World and Splashin’ Safari; Terry Riddle, Food Director/SDC, Herschend Family Entertainment Corp.


Back to Top


Tuesday, Nov. 13

NEW in 2012!
12:00 PM - 2:00 PM
Operators' Roundtable
Enjoy lunch, networking, and stimulating conversation at the IAAPA Operators' Roundtable. Whether your job is in facility operations, finance, IT, human resources and training, food and beverage, or you wear multiple hats in your attraction, you are sure to get some useful ideas and make meaningful connections at any one of the discussion tables. Discuss challenges you and your peers are grappling with, share your stories and experiences with colleagues, and take away new industry contacts who have experiences to share in these operational areas.
Lunch: Boxed lunch and beverage
Advance ticket purchase and Expo registration required. Space is limited. You must be 18 years or older to attend.register now
Ticket Price: IAAPA members US$10; nonmembers US$20.

12:00 PM - 2:00 PM
Constituency Lunch for FECs: Food and Beverage Case Study
Participate in an open forum and examine what works, what doesn’t, and what’s new. Veteran operators and food service gurus Ken Whiting and Lenny Freund, will present a case study of the F&B service at Funopolis Family Fun Center, including complete evaluation, before-and-after recommendations, and the financial results of the changes implemented at Funopolis. The case study will lead into discussion with Rick Iceberg, CJ Barrymore’s; Chris Seaton, Mulligan’s Family Fun Center; Ken Whiting, Whitings Foods; Lenny Freund, Freunds Foods; and members of the Family Entertainment Center (FEC) Committee as they explore food and beverage service in FECs.
Advance ticket purchase and Expo registration required. You must be 18 years or older to attend. Space is limited to the first 150 registrants.
Ticket Price: IAAPA members US$10; nonmembers US$20. Includes a boxed lunch and beverage.
Speakers: Chris Seaton, General Manager, Mulligan’s Family Fun Center; Ken Whiting, Whiting’s Foods; Lenny Freund, Freund’s Family Foods; Rick Iceberg, Owner, CJ Barrymore's Sports and Entertainment register now


Back to Top


Wednesday, Nov 14

9:00 AM - 10:15 AM
Food & Beverage Lessons from Floriade 2012: World Horticultural Expo

Learn about the four-year process of design and development preceding the 180-day Floriade 2012: World Horticultural Expo. Hear background stories, anecdotes, and the strategy for offering food and beverage during the event, which includes five main restaurants and numerous kiosks with a total capacity of 3,500 seats plus banquets and VIP catering.
Speaker: Mark Wijman, Project Manager Hospitality, Floriade 2012

NEW: IAAPA's First Brass Ring Awards for Excellence in Food & Beverage
4:30 PM - 6:00 PMDescription: IAAPA Brass Ring Awards Logo
Brass Ring Awards
Everyone is invited to join friends and colleagues at IAAPA's biggest, fastest growing awards event: the Brass Ring Awards. Be there when IAAPA presents the top honors for excellence in live entertainment, marketing, retail, human resources, family entertainment centers, new products, trade show displays, and - new in 2012 - food and beverage excellence.

The Wanda Group Presents the IAAPA Theatre

For the first time in the history of IAAPA Attractions Expo, several special networking events, receptions, and awards ceremonies will take place on the expo floor thanks to the generous support of The Wanda Group.

Silver Sponsor: SeaWorld Parks & Entertainment, Inc.
Supporting Organizations: Heartbeat Productions, Inc.; Holy Land Experience; Matt Davenport Productions, Inc.; RWS and Associates Entertainment, Inc.



Back to Top


Thursday, Nov. 15

9:00 AM - 10:15 AM
Corporate Social Responsibility for Attractions Large and Small
Learn how to create and promote a Corporate Social Responsibility plan, regardless of facility size.
Speakers: Barbara Heffernan, Vice President of National & International Affairs, SeaWorld Parks & Resorts; Roi Ewell, VP of Industry & Government Affairs, SeaWorld Parks & Resorts



Friday, Nov 16

9:00 AM - 12:00 PM
Incident Management Symposium
Learn ways to better prepare your company for the unexpected when you attend this interactive session on crisis incident management. Experience crisis decision making in a dynamic setting, and learn best practices on incident management, command structures, critical response teams, and maintaining essential business operations. The event will include a simulated crisis disaster scenario where attendees will participate, make decisions, and begin to adapt these best practices to your unique company needs.
This Symposium will lead participants through a variety of scenarios. Working in small discussion groups, participants will explore key elements and factors to consider in each scenario.

This session is not open to the media.

Speakers include: EdwardGabriel, Principal Deputy Assistant Secretary for Preparedness and Response, Department of Health and Human Services

Register for the Incident Management Symposium to reserve your seat. (There is no separate fee - this Symposium is part of the General Interest Education Program; however space is limited and advance registration is strongly recommended to reserve your at. The General Interest Education Program is free for IAAPA members, or US$329 for nonmembers.)

Back to Top


All programs and speakers subject to change.


View all Expo events and education seminars by:

Education Program Fees

IAAPA Attractions Expo’s education program is a US$329 value, and IAAPA members get it free! Nonmembers may purchase entry to the education sessions for US$329 in addition to Expo registration. Separate registration or ticket required for Institute programs, tours, special events, and lunch events for both members and nonmembers. Register in advance, or onsite vsit IAAPA Registration in the North and South Concourses for details.


Back to Top

By attending an IAAPA-sponsored Expo or other event, I recognize and accept that some exhibits, amusement park rides, attractions or other installations of facilities (collectively, "attractions") may pose risk of discomfort or injury to myself or other attendees or damage to my clothing or property.  I recognize that for safety and comfort and in order to participate, I should be in good health and free from heart, back, or neck problems, motion sickness, or other conditions that could be aggravated by such attractions, and expectant mothers should not ride.  In consideration for participation in attractions at an IAAPA-sponsored event, I hereby assume such risks and knowingly and willingly waive any and all rights, claims, suits, damages, costs, or other compensation or adjustment from IAAPA or its officers or agents, in any form or for any reason.