
Congratulations to the 2012 Brass Ring Award Winners!
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Winner listed by Category
MARKETING EXCELLENCE
*Some marketing awards are divided into the following class distinctions:
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including waterparks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including waterparks—with annual attendance of more than 1 million
Television Commercial
Class 1: Triple Play Family Fun Park, Hayden, Idaho, USA; www.3play.com
Class 2: St. Louis Zoo, St. Louis, Missouri, USA; www.stlzoo.org
Class 3: Calgary Stampede, Calgary, Alberta, Canada; www.calgarystampede.com
Class 4: Tivoli Grona Lund , Stockholm, Sweden; www.gronalund.com/en/
Radio Commercial
Class 1: Triple Play Family Fun Park, Hayden, Idaho, USA; www.3play.com
Class 2: The Florida Aquarium, Tampa, Florida, USA; http://www.flaquarium.org/
Class 3: Elitch Gardens, Denver, Colorado, USA; elitchgardens.com
Class 4: Legoland California, Carlsbad, California, USA; california.legoland.com
Public Relations Programming
Class 1: Adventure Landing, Jacksonville Beach, Florida, USA; www.adventurelanding.com
Class 2: Cleveland Metroparks Zoo, Cleveland, Ohio, USA; clemetzoo.com
Class 3: Six Flags America, Upper Marlboro, Maryland, USA; www.sixflags.com/america
Class 4: Dollywood, Pigeon Forge, Tennessee, USA; www.dollywood.com
Outdoor Advertising
Hopi Hari, Sao Paulo, Brazil; www.hopihari.com.br/home/Default.aspx
Integrated Marketing
Detroit Zoological Society, Detroit, Michigan, USA; www.detroitzoo.org
Digital Marketing
Ocean Park Corporation, Hong Kong, SAR; www.oceanpark.com.hk
LIVE ENTERTAINMENT EXCELLENCE
The Heart Beat Award
Recognizes the show that demonstrates superior overall ability in reaching the hearts of its audience.
“Iceploration,” Busch Gardens Tampa, Tampa, Florida, USA;
seaworldparks.com/buschgardens-tampa
Spirit Award
Recognizes IAAPA members committed to excellence in training and professional development in the area of entertainment.
“Meghan Hakey,” Santa's Village, Jefferson New Hampshire, USA
Best Atmosphere/Street Show Performance/Act
“The Longshoremen in Bubble Trouble,” SeaWorld Orlando, Orlando , Florida, USA; seaworldparks.com/seaworld-orlando
Best Live “Edutainment Show”
“Dollywood's Imagination Playhouse Featuring the Penguin Players,” Dollywood, Pigeon Forge, Tennessee USA; www.dollywood.com
Best Sports Show
“Iceploration,” Busch Gardens Tampa, Tampa, Florida, USA;
seaworldparks.com/buschgardens-tampa
Best Female Performer
Chandler Nicole Sherrill, Hershey Park, Hershey, Pennsylvania, USA; www.hersheypark.com
Best Male Performer
Peter Vawter, Universal Studios Japan, Konohana-ku, Osaka, Japan; www.usj.co.jp/e/
Best Overall Production: Budget of $25,000 or Less
“Skulls Eye - The Search for the Enchanted Crown,” Legoland California, Carlsbad, California, USA;
california.legoland.com
Best Overall Production: Budget of $25,001 – $50,000
“CarnEvil,” Six Flags Over Georgia, Austell, Georgia, USA; www.sixflags.com/overGeorgia/index.aspx
Best Overall Production: Budget of $50,001 – $100,000
“Scaremonies,” Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR; www.oceanpark.com.hk
Best Overall Production: Budget of $100,001 – $200,000
“Liseberg Isshow,” Liseberg, Goteborg, Sweeden; www.liseberg.com
Best Overall Production: Budget of $200,001 – $400,000
“Imperio Show,” Europa Park, Rust, Germany; www.europapark.de
Best Overall Production: Budget of $400,001 – $700,000
“Pop City,” Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
Best Overall Production of $700,001- $1,000,000
“Mysteria,” Europa Park, Rust, Germany; www.europapark.de
Best Overall Production: Budget of $1,000,001 or More
“Disney Dreams!,” Disneyland Paris, Marne la Vallee Cedex 4, France; us.disneylandparis.com
FOOD AND BEVERAGE EXCELLENCE
Best Innovation in Food and Beverage, Joint Winners:
Europa Park, Rust, Germany; www.europapark.de
Efteling, Kaatsheuvel, The Netherlands; www.efteling.com
Best New Menu Item
Santa Cruz Beach Boardwalk, Santa Cruz, California, USA; www.beachboardwalk.com/
HUMAN RESOURCES EXCELLENCE
Best Innovation in a Training Program – Over 1 million
Disneyland Resort, Anaheim, California, USA; www.disneyland.disney.go.com
Best Innovation in a Training Program – Under 1 million
Rainbow’s End Theme Park, Auckland, New Zealand; www.rainbowsend.co.nz
Best Employee Reward and Recognition Program – Over 1 million
Dollywood, Pigeon Forge, Tennessee, USA; www.dollywood.com
Best Employee Reward and Recognition Program – Under 1 million
Rainbow’s End Theme Park, Auckland, New Zealand; www.rainbowsend.co.nz
RETAIL EXCELLENCE
Soft Good – Over 1 million
Morey’s Piers, Wildwood, New Jersey, USA; www.moreyspiers.com
Soft Good – Under 1 million
XPlor, Cancun, Mexico; en.xcaretexperiencias.com/Xplor
Hard Good – Over 1 million
MoviePark Germany, Bottrop, Germany; moviepark.de
Hard Good – Under 1 million
Walibi – Campagnie Des Alpes, Boulogne-Billan Court, France; www.compagniedesalpes.com
Visual – Over 1 million
Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR; www.oceanpark.com.hk
Visual – Under 1 million
Dolphin Quest, Waikola, Hawaii, USA; www.dolphinquest.com
Judges Choice Award
Disneyland Hat, Disneyland Resort, Anaheim, California, USA; www.disneyland.disney.go.com
TOP FAMILY ENTERTAINMENT CENTER (FEC)
North America
Funspot, USA; www.funspotattractions.com/index/index.php
International
Skemmtigardur Smaralind, Iceland; http://www.skemmtigardur.is/
BEST NEW PRODUCT
Impact Award recognizes the company for its product’s lasting impact in the industry.
Winner: ProSlide Technology, Inc. Ottawa, Canada; www.proslide.com
Major Theme/Amusement Park Ride/Attraction
Intamin, Glen Burnie, Maryland, USA; www.intaminworldwide.com
Kiddie Ride/Attraction
Ropes Courses, Inc., Allegan, Michigan, USA; www.ropescoursesinc.com
Waterpark Ride/Attraction
ProSlide, Ottawa, Ontario, Canada; www.proslide.com
Family Entertainment Center Ride/Attraction
Amusement Products, Chattanooga, TN, USA; www.amusepro.com
Coin-Operated Kiddie Ride
MPGroup Srl- Dedem Automatica, Reggio Emilia, Italy; www.mpgroup-italy.com/oldsite/esp/chi-siamo.html
Technology Applied to Amusement
WhiteWater West Industries Ltd., Richmond, BC, Canada; www.whitewaterwest.com
Coin-Operated Arcade and Redemption Equipment
Bob`s Space Racers, Inc., Daytona Beach, FL, USA; www.bobsspaceracers.com
Revenue & Admission Control/Wristbands/RFID Technology
Lo-Q plc, Twyford, Berkshire, United Kingdom; www.lo-q.com
Services/Equipment and Supplies
Avius, Bournemouth DORS, United Kingdom; www.AviusInsight.com
Games and Merchandise
Picsolve International Ltd., Orlando, FL, USA; www.picsolve.biz
Food Services
RoboFusion Inc., Charleston, SC, USA; www.robofusion.com
Show Production & Entertainment/Displays
Crossroads LED LLC, Owasso, OK, USA; www.crossroadsled.com
BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2012
Image Award is given for most attractive trade show booth at IAAPA Attractions Expo.
Winner: Daniels Wood Land, Inc., Paso Robles, CA, USA; www.danielswoodland.com
100 – 299 square feet
Themendous, Union City, NJ, USA; www.themendous.com
300 – 599 square feet
Hopkins Rides, Richmond, BC, Canada; www.hopkinsrides.com
600 – 1,099 square feet
FUNTOPIA, Alexandria, VA, USA; www.funtopia.eu
1,100 + square feet
Daniels Wood Land, Inc., Paso Robles, CA, USA; www.danielswoodland.com
The IAAPA Brass Ring Awards are presented annually during IAAPA Attractions Expo, the largest worldwide gathering of amusement park and attractions industry professionals. The conference and trade show is produced by the International Association of Amusement Parks and Attractions (IAAPA). The Silver sponsor for this year’s event is
Images from the 2012 IAAPA Brass Ring Awards ceremony will be available soon.