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Location and Date

Shanghai New International Expo Centre

Shanghai New International Expo Center, Shanghai, China
Conference: 11-14 June 2019
Trade Show: 12 - 14 June 2019


Online Registration for Asian Attractions Expo 2018 has closed. On-site registration is available at the Hong Kong Convention & Exhibition Centre from 4-8 June 2018.


Education Sessions

Asian Attractions Expo 2018 offers 15 general education sessions led by industry leaders to help you grow your business, to inspire you, and to advance your career. Topics include facility operations, marketing, public relations and communications, entertainment, government relations, security and safety, information technology, food and beverage, merchandise and games, human resources, and more! 

In addition to education sessions, EDUTours, networking events and in-depth learning opportunities are available at an additional cost. For more information, visit the Special Events page. 

All education sessions will be simultaneously translated in English and Mandarin Chinese.

IAAPA Certification: Participation in the general education program at Asian Attractions Expo 2018 qualifies for eight (8) hours of credit toward IAAPA Certification.

Platinum Sponsor: Cumming Corporation

  Cumming Corp

Gold Sponsor: Gateway Ticketing Systems, Inc

Silver Sponsors: International Play Company, Polin Waterparks, WhiteWater
iplayco  POLIN LOGO 1-01 new

SUNDAY, 3 JUNE - TUESDAY, 5 JUNE:  IAAPA Institute for Attractions Managers*

TUESDAY, 5 JUNE: IAAPA Safety Institute*, Animal Welfare: Trends, Issues, and Strategies Forum*


Education Session: Quality Show Management

Networking Event: Leadership Breakfast Featuring Dr. Allan Zeman*

EDUTour: Hong Kong DisneylandSOLD OUT

Education Session: Asia Pacific Spotlight
Education Session: The Greg Hale Story 
Education Session: Learning from the World's Best: IAAPA Brass Ring Award Winners Share 2017 Insights

Education Session: <Part I> Maintenance for Operators

Education Session: The Human Resources Learning Lab: Developing Organizational Culture

Education Session:  Utilizing the Power of Big data to Make Your Attraction Shine

Education Session: Family Owned Attractions: Challenges, Opportunities and Benefits

Education Session: In Case of Emergency: How to Prepare**

Education Session: Successful Water Park Development and Operations

Education Session: <Part II> Select a Ride? Buy a New Ride? Questions to Ask for Operators

Networking Event: Lunch  and Learn: Developing Successful Ride and Show Entertainment with Virtual Reality and Projection Mapping*


Education Session: The Supervisors Learning Lab: Inspirational Best Practices from a Water Park
Education Session: TEA Panel: Theme Park Development 101 - An Asia Perspective
EDUTour: Ocean Park Hong Kong* SOLD OUT
Education Session: The Food and Beverage Learning Lab
Education Session: Young Professionals Forum
Networking Event: Young Professionals Reception*

*Separate ticket/registration required
**This session is not open to the press.

IAAPA Institute for Attractions Managers*
Room N201A

Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong, China

The IAAPA Institute for Attractions Managers is the attractions industry’s premier development program for professionals with five or fewer years’ experience in management.

The intensive two-and-a-half-day program offers a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. Participants receive a detailed workbook with additional references and online support material. IAAPA Institute for Attraction Managers participants will leave with a solid understanding of the key disciplines and processes required to manage a successful attraction.

SpeakersDoug Akers, ICAE, Senior Director, Operations, International Operations, Universal Parks & Resorts; Shaun McKeogh, ICAE, Management Resources, Management Resources/ProFun Management Group; Ron Merriman, Managing Director, MR ProFun China and Christina Tse, ICAE, Vice President, Branding & Communications, PUC Berhad

Shaun McKeogh_UPDATED - Photo
Shaun McKeogh, ICAE

PUC_Chief Marketing Officer_Christina Tse_1
Christina Tse, ICAE 
Ron Merriman_photo
Ron Merriman

Who Should Attend

The program is designed for emerging industry professionals with five or fewer years of experience, who have the potential and commit­ment to be on a senior management team.

 The Institute covers the following five core subject areas: 

1. Attractions Finance: managing capital, expense and revenue budgeting, and other financial tools.

2. Attractions Marketing: marketing, media relations, advertising, group sales, and public relations.

3. Attractions Leadership: human resources development strategies

4. Facility Operations and Safety: industry regulation, facility management best practices, and crisis management.

5. Attractions Revenue Operations: food and beverage, merchandise, pay-per-experience attractions, and rental services revenue.

 Institute Fee Includes:

  • One registration for Asian Attractions Expo 2018, applicable only for the IAAPA Institute for Attraction Manager participant
  • Institute tuition and support materials
  • Daytime meals and refreshments
  • Certificate of Attendance

IAAPA Certification: Participants in the IAAPA Institute for Attractions Managers earn 16 credit hours toward IAAPA Certification. To receive a certificate of attendance, attendees must be present throughout all IAAPA Institute for Attractions Managers sessions.

Institute Fee: IAAPA Member- $630, Nonmember- $850

IAAPA Safety Institute*
Room N201B

Safety is the attractions industry’s number-one priority: safety for guests, safety for employees, and the safe operation and maintenance of plant and equipment. The IAAPA Safety Institute provides an opportunity for attractions operators and owners to examine these processes and learn about the latest developments and best practices in ride standards, loss prevention, risk management, ride design, and safety compliance.

Join attractions safety experts, industry consultants, manufacturers, and operators from all corners of the business for a series of insightful presentations and discussions. 

  • Hear the latest information on global ride safety standards and IAAPA’s continuing efforts at harmonize these standards around the world.
  • Examine the best practices in attractions operations and maintenance. 
  • Explore safety operations, employee training, and culture.

SpeakersDaan Duijm, General Manager, Trans Studio Theme Park 总经理, Jose “Blue” Reyna III, ICAE, Head of Safety and Risk Management Division, Enchanted Kingdom

 Daan Duijm_Photo
Daan Duijm

Blue Reyna - 2018
Jose “Blue” Reyna III, ICAE

IAAPA Certification: Participants in the IAAPA Safety Institute earn four (4) credit hours toward IAAPA Certification. To receive a certificate of attendance, attendees must be present throughout all IAAPA Safety Institute sessions.

Institute Fee: IAAPA Member- $79, Nonmember- $109

Animal Welfare: Trends, Issues and Strategies Forum
Room S428

Over the past decade, public concern about the welfare and rights of animals has grown exponentially. The implications of these trends are significant and profound for zoos, aquariums, attractions, and parks that display or feature animals. Join Jim Hekkers, retired managing director of the Monterey Bay Aquarium, as he leads a day-long forum exploring the key components of these issues, with a focus on providing actionable information about how organizations can understand, cope with, and proactively manage potential public criticism. 

Speakers: Jim Hekkers, Former Managing Director, Monterey Bay Aquarium, Suzanne Gendron, Executive Director Zoological Operations, Conservation and Education, Ocean Park, Ted Molter, Chief Marketing Officer, San Diego Zoo Global and IAAPA Zoo & Aquarium Committee Chair

Food and Beverage: Buffet lunch and beverage.

Cost: IAAPA Member US$49

Notes: This session is open to IAAPA members only. Must be 18 or older to attend. Separate ticket and Expo badge required to attend.

Translation Services Supported by San Diego Zoo Global


Quality Show Management
Room N201B

As the audience cheers and applauds, backstage the show management team breathes a sigh of relief, prepares to reset the stage, and gets ready to deliver another quality performance all over again. Learn from some of the industry’s most talented entertainment management professionals as they share best practices and strategies for managing consistent show experiences that keep guests smiling.

Speakers: Hans Lau, Park Entertainment Manager, Ocean Park Hong Kong; Mike Davis, Senior Vice President/Executive Producer, International Entertainment, Universal Parks and Resorts

Hans Lau  Mike_Davis_mmresize2

   Hans Lau              Mike Davis

Asia Pacific Spotlight
Room N201A

The Asia Pacific region has one of the fastest growing economies buoyed by a growing middle class and rising investments. Learn about the newest trends and hottest attractions topics from a panel of industry veterans, including topics on safety, human resources, marketing and new rides. You will also gain insight into the presenters’ involvement in the region and have a unique opportunity to ask questions and learn from their experiences.  

Speakers: Lilian Meng, Corporate Director of Human Resources, Legend Cultural Development Group Holding Co., Ltd; Christina Tse, ICAE, Vice President, Branding & Communications, PUC Berhad;  Mike Westmoreland, Director, Operations, Walt Disney Attractions Japan

 Mike Westmoreland
Mike Westmoreland
  PUC_Chief Marketing Officer_Christina Tse_1
  Christina Tse, ICAE 

<Part I> Maintenance for Operators
Room N201A

Safety is the number one priority for the attractions industry while we thrive on seeing happy and joyful experience to every single guest by providing a safe environment.  A session for rides operators to hear and learn about amusement ride maintenance and best practices to maintains mechanical aspects of park attractions to ensure safety. Industry leaders also share in the philosophy of exceeding guest expectations through excellence in park safety management. And how to leads regular facility safety inspections for compliance with international safety standards.

Moderator: Greg O’neill, Director, Amusement and Leisure Services
Speakers: Adam Campbell, Managing Director, Campbell Constructions; Jose Blue Reyna III, ICAE, Head of Safety and Risk Management Division, Enchanted Kingdom, Mike WestmorelandDirector, Operations, Walt Disney Attractions Japan, Roel Kwaspen, Managing Director, FAB Luxembourg S.A. 

Blue Reyna - 2018 Mike Westmoreland

Family Owned Attractions: Challenges, Opportunities, and Benefits
Room N201B 

Learn new ideas for your family owned attractions business and connect with owners and operators from around the world. Leaders in the industry will explore how the next generation found their paths to define success, the challenges they face, the methodologies they use, and how they’re making transformations from the past to the future. 

Moderator: Cynthia Mamon, ICAE, Chief Operation Officer, Enchanted Kingdom
 Wuthichai Luangamornlert, Managing Director, Siam Park Bangkok Co. Ltd; Anthea Hammon​, Managing Director, Scenic World

Anthea Hammon
Anthea Hammon 

Wuthichai Luangamornlert

 <Part II> Select a Ride? Buy a New Ride? Questions to Ask for Operators
Room N201A 

How to select a ride? When to buy a new ride? These are the questions the operators or park owners have all the time. Join us with the same panel to share some case studies with you.

Moderator: Greg O’neill, Director, Amusement and Leisure Services
Speakers: Adam Campbell, Managing Director, Campbell Constructions; Jose Blue Reyna IIIICAE, Head of Safety and Risk Management Division, Enchanted Kingdom, Mike WestmorelandDirector, Operations, Walt Disney Attractions Japan, Roel Kwaspen, Managing Director, FAB Luxembourg S.A. 

Blue Reyna - 2018 Mike Westmoreland


Leadership Breakfast Featuring Dr. Allan Zeman
08:15 - 10:00
IAAPA Theatre Sponsored by Cartoon Network

Start your morning with industry professionals and leaders from throughout the Asia-Pacific region and around the world! Enjoy a compelling keynote presentation that will provide insight on emerging trends, new developments, and hot topics affecting the industry. Attendees will be able to connect with owners and corporate executive from facilities to suppliers. 

Speaker: Dr. Allan Zeman, GBM, GBS, JP, Chairman of Lan Kwai Fong Group a major property owner and developer in Hong Kong’s Lan Kwai Fong Area, one of Hong Kong’s most popular tourist and entertainment districts.

Allan Zeman_LC3C4012
Dr. Allan Zeman, GBM, GBS, JP

Food and Beverage: Buffet breakfast, coffee, and juice.

Cost: IAAPA Members US$69; Nonmembers US$99.

Notes: Must be 18 or older to attend. Separate ticket and Expo badge required to attend.

Platinum Sponsor: Cartoon Network

Cartoon Network 2018

Gold Sponsors: ProSlide, Wartsila
ProSlide-logo-CMYK - USE THIS  Web-Wartsila  
Silver Sponsors:
accesso, Jack Rouse Associates, VAHLE

  JRA 2017 - not confirmed Vahle_Logo_ 2018 USE THIS

The Greg Hale Story 
10:30 - 12:00
Room N201A

Join Greg Hale, Chief Safety Officer and Vice President of Worldwide Safety and Health for Walt Disney Parks and Resorts, and immediate past Chairman of IAAPA, as he shares inspiring stories, challenges, and memorable moments of his 30-year career in the attractions industry. Hear first-hand from Greg on how he leads a global team of ride design, operations, maintenance, and safety professionals around the world, keeping Disney on the leading edge of theme park safety and technology advancements.

Speaker: Greg Hale, ICAE, Vice President and Chief Safety Officer, Walt Disney Parks and Resorts


Greg HaleICAE

The Human Resources Learning Lab: Developing Organizational Culture
Room: N201B

Join an interactive session where three members of Scenic World’s leadership team will discuss the company’s strategic shift in focus from delivering excellent customer service to building a rewarding culture that organically drives innovation in all areas of the business. Scenic World’s journey touches on the harsh realities of organizational change, celebrates the positive impacts for individuals and the business, and reveals what inspires the team to stay focused on culture building every single day.  Participants will develop a deeper understanding and appreciation of the influence of behavioral norms that may be impacting your culture. You will also take home practical tools to share with your leadership and management teams that can influence and empower the development of a positive and effective culture.

Speaker:Chris Zumwalt, Chief Operating Officer, Scenic World; Anthea Hammon, Managing Director, Scenic World; Amanda Byrne, Chief Marketing Officer, Scenic World

Chris Zumwalt

Anthea Hammon 

Amanda Byrne 

In Case of Emergency: How to Prepare
Room N201A

Unfortunately, tragic events can happen. Listen to a real case study that occurred in an organization which highlights the many different elements that need be considered including the immediate aftermath and what to expect in the months and years to follow. The case study session is authentic and real and takes you through the process of the series of events, how each element was dealt with, and key takeaways from firsthand experience of a tragic event. Upon attending this presentation, you will better understand the ramifications of an incident and also the processes you can adopt to ensure your organization is prepared should the unexpected occur.

Speakers: Chris Deere, ICAE, Consultant, Supportlab and IAAPA Asia-Pacific Education Subcommittee Member

Chris Deere_Photo
Chris Deere, ICAE

Notes: This session is not open to the press.

Lunch and Learn: Developing Successful Ride and Show Entertainment with Virtual Reality and Projection Mapping*
IAAPA Theatre Sponsored by Cartoon Network

Attraction technology is evolving at a rapid rate and industry leaders are working hard to stay on top of the hot trends and new developments. Virtual reality (VR) and projection mapping systems are among the cutting edge technologies designers and operators are considering as they create new attractions. Through a variety of case studies, learn how these VR and mapping technologies are evolving in the attractions industry, and examine their strengths and weaknesses. Discover the key design considerations for creating a successful experience.

 Dr. Vincent Taehyun Park, Director of Strategy & Planning, Everland Resorts, Samsung C&T Corporation; Daniel Perez, Creative Manager, Entertainment Department, Universal Studios Japan; Beomjoon Jung, CEO of Sangwha South Korea

Dr Vincent Park_Photo
Dr. Vincent Taehyun Park 

Daniel Perez 
Beomjoon Jung
Beomjoon Jung 

Food and Beverage: 
Buffet lunch and beverage.

Cost: IAAPA Member US$69; Nonmember US$99.

Notes: Must be 18 or older to attend. Separate ticket and Expo badge required to attend.

Platinum Sponsor: Cartoon Network

Cartoon Network 2018

The Supervisors Learning Lab: Inspirational Best Practices from a Water Park
Room: N201B

Through a case study in water parks, learn practical tools and identify unique supervisory and leadership best practices, no matter what type of attraction you operate. Join this interactive session for two hours of sharing and actively working together to develop practical leadership tools to apply to your own attraction. Learning from industry colleagues during this facilitated interactive session will add a fun twist to further developing your leadership and supervisory programs.

Speakers: Daan Duijm, General Manager, Trans Studio Theme Park 总经理

Daan Duijm_Photo

Daan Duijm

TEA Panel: Theme Park Development 101 - An Asia Perspective
14:30 - 16:00
Room N201A

A panel of expert speakers will give step by step guideline into the process to design, build and operate a world class theme park in Asia.

1. Concept and Master planning 

2. Schematic Design – a Phase where we identify all components in the park, we begin to understand the sizes of buildings, equipment and theming components DD- Detail Design – a Phase were we define all the details necessary to develop requests for proposals from all the contractors and vendors so they can purchase, build, install, etc..

3. Construction drawings and the integration with Facilities, Rides and Area Development Space

4. Fabrication, Media Production, Installation and Programming

5. Park Operations overview – the input the operations management and staff have during design, their pre-opening day tasks, their ongoing/post-opening day tasks.

Moderator: Thomas Megna, President, TEA Asia Pacific Board 
Speakers: John Rust, Executive Creative Director, Rethink Leisure and Entertainment; Chris Brown, CEO, Contour Entertainment; Ron Merriman, Managing Director, MR ProFun, Louis Alfieri, Principal/Chief Executive Officer, Raven Sun Creative Inc

 Thomas Megna

Thomas Megna

 Chris Brown
Chris Brown
Ron Merriman
Ron Merriman
Louis Alfieri

Louis Alfieri

EDUTour: Ocean Park Hong Kong*
Ocean Park Hong Kong

Get a behind-the-scenes look at how Ocean Park maintains its world-famous cable car attraction and has combined a breath-taking attraction and transformed it into a important transportation system. Explore the virtual reality “Mine Train” maintenance area to learn more about the planning, production, operations, and maintenance that go into keeping this popular attraction operating safely and efficiently.

 IAAPA Members US$79

IAAPA Certification: 2 credit hours

Notes: Must be 18 or older to attend. EDUTours are only open to IAAPA members. Separate ticket and Expo badge required to attend. This event is not open to press.

The Food and Beverage Learning Lab
Room: N201B

Join a leading food and beverage operations team, as they facilitate an interactive workshop, sharing lessons learnt from case studies, to ensure the delivery of a world class service experience, delivered through a focus on safety, service, technology, tools and a quality product. This workshop will involve input and practical activities to help you design effective opportunities for your guests to generate additional revenue.

Speaker: Ellis Ku,
Head of Learning & Organization Development, Maxim's Caterers Ltd.

Guest: Joseph Leung, ICAE, Senior Director, Food Service Operations, Universal Studios Beijing

Ellis Ku    
Ellis Ku

Joseph Leung
Joseph Leung, ICAE

Young Professionals Forum
Room: N201A

Are you a student or just starting out in your career? Learn proven tips and tricks for successful networking and career advancement and put your skills to work during an immersive speed networking event where you can interact with other young professionals of varying backgrounds and levels of experience. You will benefit from some great peer-to-peer advice and jump-start the development of your industry network of colleagues and friends. Afterwards, continue mingling during a lively reception!

Moderator: Victor Danau, ICAE, Director Asia Pacific Operations & Development, Ripley Entertainment; Mike Nur Faezah, ICAE, Director Asia Pacific, JNE&LC

Speakers: Yik Ho, Assistant Vice President, Resort Services, Galaxy Macau; Giulia Barbero, Asia Representative, Attraktion! Group

Young Professionals Reception*
Networking Tram Experience

Hop aboard and join other young professionals as you make new connections, share work experiences and advice on career advancement as you immerse yourself in a spectacular 360° view of Hong Kong’s nightlife on your own private tram. Whether you are a student or a full-time industry professional, you will benefit from attending this fun event where you will exchange ideas with peers and interact with invited seasoned industry leaders. The reception is the perfect way to expand your professional network and make new friends in a casual setting.

Food and Beverage: Hot and cold appetizers; beer, wine, and soft drinks. 

IAAPA Member US$59; Nonmember US$79

Notes: Must be between 18-35 to attend; 21 or older to consume beer or wine. AAE 2018 registration is also required. Space is limited and may sell out. Participants must wear Expo badge and present event ticket for admission. 


EDUTour: Hong Kong Disneyland* SOLD OUT
Hong Kong Disneyland

Disney's food and beverage program plays a bigger role than simply satisfying its guests appetites. Manfred Wong, Director of Food and Beverage, Hong Kong Disneyland Resort, will share how the resort's creative F&B team prepares and delivers magical dining experiences at the park and three resort hotels.

Attendees will also get a comprehensive look at Iron Man Experience - the first immersive, interactive Marvel-themed ride in a Disney park. Kelly Willis, Executive Creative Director, Walt Disney Imagineering Asia will present how more than 70 Disney Imagineers from Hong Kong contributed their innovative talent to a meeting-of-the-minds, with the international Walt Disney Imagineering team and the Marvel team to create the world first Iron Man-themed area. Board the Expo Edition Iron Wing flight vehicle and fly alongside Iron Man over the Hong Kong skyline for a once-in-a-lifetime adventure.

IAAPA Certification: 2 credit hours

Cost: IAAPA Members US$79

Notes: Must be 18 or older to attend. EDUTours are only open to IAAPA members. Separate ticket and Expo badge required to attend. This event is not open to press.

Learning from the World's Best: IAAPA Brass Ring Award Winners Share 2017 Insights
Room: N201A

Join this award-winning panel of attractions industry operators from across the Asia-Pacific region as they share the impact and effectiveness of their human resources and marketing and sales programs.  These IAAPA Brass Ring Award winners will provide valuable insights into the successful tactics that helped their initiatives achieve the industry’s top honors.

Moderator: Shaun McKeogh, ICAE, Vice President, Head International Training Academy, Management Resources

IAAPA Brass Ring Award Winners from: Rainbow's End Theme Park Limited, Luna Park Sydney, Ocean Park Hong Kong, Herschend Family Entertainment

Utilizing the Power of Big Data to Make Your Attraction Shine
Room: N201B

Big data is no longer just a buzzword – it continues to evolve. Strategies for implementation benefit all businesses, regardless of size. Learn about the potential using big data brings to your company and practical approaches to collect and analyze your findings in various settings. Discover ways to apply this valuable tool to help your customers, plan strategic decisions, and remain ahead of the competition.

Speakers: Ron Merriman, Managing Director, MR ProFun China; Wonwhee Kim, Chief Intelligence Officer, The Park Database

Ron Merriman
Ron Merriman

 Wonwhee Kim
Wonwhee Kim

Successful Water Park Development and Operations
Room: N201A

Take an in-depth look at a few of Asia’s leading water parks and learn strategies for operating a successful facility. Learn the history of water parks in Asia, and the subsequent growth and challenges the industry faced in the 1990s and early 2000s. Case studies will be presented explaining how leading Asian water parks entered the market along with examples of achievements, expansions, and marketing initiatives that fueled their success and positioned them as current industry leaders. This session will also take a close up look at the new Aquaventure Waterpark, Atlantis, Sanya.

Speaker: Alan Mahony, Vice President, Aquaventure Waterpark, Atlantis Sanya Resort, China
Alan Mahony
Alan Mahony

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IAAPA Certification

IAAPA Certification is the mark of professional achievement in the global attractions industry.

You can earn credit-hours toward IAAPA certification by participating in events and programs at Asian Attraction Expo (AAE). Credit hours are shown at the end of each event above.  

For additional information, visit

IAAPA Certification