29 - 30 January 2019 — Canary Islands, Spain
(Optional Post Tour: 31 January 2019)


Siam Park

In January 2019, IAAPA EMEA is hosting its first event on the Canary Islands. Take this opportunity to learn, discover, and experience the best leisure destinations on Tenerife and Grand Canary.

Learn best practices in water parks, zoos and aquariums and learn about their operations, security, crisis communication, food and beverage, and VIP experiences.

Visit two globally renowned attractions: 'Siam Park' and 'Loro Parque' in Tenerife, both voted as best facility worldwide in their category by TripAdvisor Traveler's Choice Awards.

In addition, participants of the IAAPA EMEA Winter Forum have the opportunity to add on a unique visit to Grand Canary to explore the newly opened 'Poema Del Mar' aquarium.

Enjoy a great opportunity to network with industry colleagues.

Register here



Crisis Communication Seminar

Planning for an incident or emergency situation is an essential part of any attraction's facility operations toolbox. It involves co-operation and coordination both within the attractions management team as well as with outside agencies.

Learn from your peers during the educational seminar on crisis communication. How did Merlin Entertainments communicate after the Smiler incident? How did Europa-Park approach guests and stakeholders during and after the fire last year?

We sincerely hope you never have to deal with similar crises, but preparation and thorough planning are key to effective communication during difficult times. Join the Winter Forum and learn about incident planning from the experiences of other operators and take back best practices to your facility.



Christoph Kiessling – General Manager, Siam Park and Vice President, Loro Parque

After a career in finance and banking and continuous studying, Christoph Kiessling joined his fathers business in Tenerife in 1994. He started as responsible for the commercial department and development of marketing strategy in Parrot Park, the current Loro Parque. He worked his way to key leadership positions at the park and helped the family business grow.

Today, Christoph Kiessling is vice-president of the Loro Parque zoo and general manager of the Siam Park water park, which he developed with his father and opened in 2005. Since 2017, he is also vice-president of the new Poema del Mar aquarium on the neighboring island Gran Canaria.

Christoph is president of the Loro Parque Foundation and member of the executive committee of Ashotel, Tenerife's Hotel Association. In 2017 he was keynote speaker during the Leadership Breakfast at IAAPA’s Euro Attractions Show, now called IAAPA Expo Europe, in Berlin.


James Crampton - Corporate Affairs Director, Merlin Entertainments

James Crampton is a communications professional with an extensive experience in handling crisis situations throughout emerging markets.

He joined Merlin Entertainments as corporate affairs director in 2016, following almost ten years at Guinness brand-owner Diageo. Crampton held the position of global external communications director and communications and sustainability director at Diageo Africa. Prior to this, he held senior communication positions at both Old Mutual and brewer SAB Miller.

At Merlin Entertaiments he is responsible for media relations and internal communications across the group. He also manages wider non-financial stakeholder relationships.


Michael Kreft von Byern - Representative of the Board, Europa-Park

Michael Kreft von Byern joined Europa-Park in Rust in 1988 as Public Relations Officer and then became Director Public Relations, Director Marketing, Director Operations, Head of Mack Solutions and the Creative & Development Team of Europa-Park. Today he is the Representative of the Board of Europa-Park.

In 2001, he became Member of the Tourism Committee of the German Chamber of Commerce and since 2009 he is the Chairman. He is also member of the Supervisory Board of Black Forest Tourism and Chairman of the Economy Advisory Committee.

Michael is a Member of the IAAPA EMEA Advisory Board, while chairing the IAAPA EMEA Subcommittee for Government Relations. Since January 2013, he is a member of the Marketing Committee of Tourism Baden-Württemberg, while since 2014 he is a board member of the German Association of Leisure Parks.


TUESDAY 29 January 2019

10h00: Registration opens at 'Hotel Botánico'

12h00: Transfer to 'Loro Parque' followed by lunch and visit of the park including reserved show seats and in-depth tour

20h00: Buffet dinner with typical Canary Island show in hotel restaurant

WEDNESDAY 30 January 2019

09h00: Seminars in 'Hotel Botánico' on crisis communication

11h00: Departure to 'Siam Park' followed by lunch and in-depth tour on different subjects, including:

  • Ride operations
  • Food and beverage experiences and events
  • Security investments
  • Merchandising
  • VIP experiences (such as cabanas, houses, and villas)
  • Lifeguard training

16h00: Two options for our attendees:

  1. Explore the park and ride the slides (including fast access)
  2. Discover the iconic sights of 'Mount Teide' on a guide-led bus tour

20h00: Spectacular gala dinner in the garden of the hotel with local carnival group


09h00: Departure from 'Hotel Botánico'

10h00: Departure ship from S.C. de Tenerife

11h20: Arrival on Grand Canary and transfer to aquarium 'Poema del Mar'

12h10: Visit 'Poema del Mar' with lunch and guided tour

15h00: Departure bus

16h00: Departure ship from Agaete, Grand Canary

17h45: Arrival at 'Airport North'

18h15: Arrival at 'Hotel Botánico'


IAAPA Member Rate: € 295
Non-Member Rate: € 420

Add-on Grand Canary visit: € 100

Register here

*includes transportation, lunches, refreshments, entrance tickets, a cocktail reception and dinners. Accommodation in Tenerife is not included but is available at a reduced IAAPA rate at the Hotel Botánico.


Preferred Accommodation: Hotel Botánico


The selected IAAPA hotel is the first 5-star luxury hotel on the Canary Islands, and thanks to the optimal quality of all their services, it has belonged to 'The Leading Hotels of The World' since 1998.

Registration, educational seminars, and dinners will take place here. IAAPA recommends staying in Hotel Botánico for the duration of the event.

How to reserve your hotel room at the IAAPA rate:

Once you have registered for IAAPA EMEA Winter Forum 2019, you will receive a promotional code for the hotel website, which enables you to reserve your room at the following rates:

Single Occupancy: €125,19 per night, including breakfast and VAT
Double Occupancy: €163,71 per night, including breakfast and VAT

How to get to IAAPA EMEA Winter Forum:

For attendees flying in, IAAPA recommends arriving via Tenerife Norte Airport, located approximately 20 minutes from the hotel where the event takes place.



Many thanks to the official sponsors of the IAAPA EMEA Winter Forum: Murphys Waves Ltd. & ProSlide Technology, Inc.

iaapa waves_logo_lrg jpeg



For questions or more information with regard to this event, please contact EMEA@IAAPA.org.